THE STRATEGIC ANALYSIS OF DOMESTIC AVIATION ENGINE-BUILDING ON THE BASIS OF A MATRIX OF THE BOSTON CONSULTING GROUP
In article questions of the analysis of engine-building corporation through use of a matrix of Boston consulting group are taken up. The decisions assumed by BCG design depend on the provision of a concrete type of business of corporation in the strategic space formed by two coordinate axes. On ordi...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
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Publishing House of the State University of Management
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/455eb36198544dc2a9e6735f60a1efa9 |
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| Sumario: | In article questions of the analysis of engine-building corporation through use of a matrix of Boston consulting group are taken up. The decisions assumed by BCG design depend on the provision of a concrete type of business of corporation in the strategic space formed by two coordinate axes. On ordinate axis value of growth rates of the market is postponed. |
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