Experience of Linguistic Portraiture of the Modern Official
We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image...
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| Formato: | article |
| Lenguaje: | EN RU |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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| Acceso en línea: | https://doaj.org/article/458eca84ca5c4141acd8c25f0514c8dd |
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| Sumario: | We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image and reputational characteristics. |
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