BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP
The article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages...
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Publishing House of the State University of Management
2018
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oai:doaj.org-article:459c1cff6f544805870895d54debf7f12021-12-03T07:43:27ZBUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP1816-42772686-841510.26425/1816-4277-2018-11-58-62https://doaj.org/article/459c1cff6f544805870895d54debf7f12018-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1197https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages preceding the startup. The approaches to identification of first consumers of innovative product have analyzed. The principle based on the cyclic process for product creation, evaluation sales results and finding opportunities for its improvement has described. Particular attention has directed to the choice of innovative products pricing principles. Problems of innovation pricing have identified.B. TokarevPublishing House of the State University of Managementarticleinnovative productmarketing of innovationstartupconsumerpriceSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 11, Pp 58-62 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
innovative product marketing of innovation startup consumer price Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
innovative product marketing of innovation startup consumer price Sociology (General) HM401-1281 Economics as a science HB71-74 B. Tokarev BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| description |
The article presents the analysis of main problems associated with innovative product startup. Discussion has focused on the analysis of marketing solutions among all the variety of innovative startup problems. It has stated that marketing begins not from first sales, but much earlier, at the stages preceding the startup. The approaches to identification of first consumers of innovative product have analyzed. The principle based on the cyclic process for product creation, evaluation sales results and finding opportunities for its improvement has described. Particular attention has directed to the choice of innovative products pricing principles. Problems of innovation pricing have identified. |
| format |
article |
| author |
B. Tokarev |
| author_facet |
B. Tokarev |
| author_sort |
B. Tokarev |
| title |
BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_short |
BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_full |
BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_fullStr |
BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_full_unstemmed |
BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP |
| title_sort |
business model of innovative product startup |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2018 |
| url |
https://doaj.org/article/459c1cff6f544805870895d54debf7f1 |
| work_keys_str_mv |
AT btokarev businessmodelofinnovativeproductstartup |
| _version_ |
1718373566932582400 |