BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE

With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat.

Guardado en:

Detalles Bibliográficos
Autor principal:	D. Golovanova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	web 2.0 social media reputation reputation management response strategies social media threat Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/45e14ba1d7ec46dbb016a090eac652e4
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:45e14ba1d7ec46dbb016a090eac652e4
record_format	dspace
spelling	oai:doaj.org-article:45e14ba1d7ec46dbb016a090eac652e42021-12-03T07:43:20ZBUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE1816-42772686-8415https://doaj.org/article/45e14ba1d7ec46dbb016a090eac652e42017-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/576https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat.D. GolovanovaPublishing House of the State University of Managementarticleweb 2.0social mediaweb 2.0reputationreputation managementresponse strategiessocial media threatSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 188-191 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	web 2.0 social media web 2.0 reputation reputation management response strategies social media threat Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	web 2.0 social media web 2.0 reputation reputation management response strategies social media threat Sociology (General) HM401-1281 Economics as a science HB71-74 D. Golovanova BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
description	With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat.
format	article
author	D. Golovanova
author_facet	D. Golovanova
author_sort	D. Golovanova
title	BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
title_short	BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
title_full	BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
title_fullStr	BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
title_full_unstemmed	BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
title_sort	business reputation and social media: the development of a marketing strategy based on threats to the enterprise
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/45e14ba1d7ec46dbb016a090eac652e4
work_keys_str_mv	AT dgolovanova businessreputationandsocialmediathedevelopmentofamarketingstrategybasedonthreatstotheenterprise
_version_	1718373748714766336

BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE

Ejemplares similares