Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)

Information and communication technologies (ICT) have allowed the modification of many research methods based on communication. One of them is the Delphi method, especially e-Delphi. The two main areas of application of the Delphi method are traditional forecasting, but recently also the conceptual...

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Autor principal:	Ewa Głuszek
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	Delphi method maturity model corporate reputation management Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/4634daf5d48d453ab5991deaa0ac40a9
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id	oai:doaj.org-article:4634daf5d48d453ab5991deaa0ac40a9
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spelling	oai:doaj.org-article:4634daf5d48d453ab5991deaa0ac40a92021-11-11T19:40:49ZUse of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)10.3390/su1321120192071-1050https://doaj.org/article/4634daf5d48d453ab5991deaa0ac40a92021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12019https://doaj.org/toc/2071-1050Information and communication technologies (ICT) have allowed the modification of many research methods based on communication. One of them is the Delphi method, especially e-Delphi. The two main areas of application of the Delphi method are traditional forecasting, but recently also the conceptual framework development of a model or theory, especially in complex domains and those where empirical research is lacking. The aim of the study was to assess the substantive accuracy (validation) of the enterprise reputation management maturity model (CR3M) using the modified e-Delphi. The final model will be tested in selected companies in the future (in the next stage of the research). Maturity models have long been regarded as tools for assessing skills in some field. The CR3M model originally included 96 practices (in four areas: communication management, corporate social responsibility, reputational risk and quality), the implementation of which was considered to be a maturity indicator. The basis for the development of the model was the literature on the subject and the existing partial maturity models. Ten experts (five theorists and five practitioners) participated in the study and assessed the appropriateness of including practices in the model and their validity, using a 5-point Likert scale. The questionnaire consisted of three questions. In two rounds of the Delphi study, an expert consensus was reached (in accordance with a priori established indicators) regarding the retention 70 out of 96 practices originally included in the model (26 deleted). The model retained 18 practices in the area of Communication Management, 14 practices in the area of Corporate Social Responsibility, 18 practices in the field of Reputation Risk Management and 20 practices in the field of Quality Management. Modification of the maturity model-reducing the number of practices included in the model increased its applicability. At the same time, 89% of experts found the presented maturity model a useful tool for self-assessment and improvement of reputation management. The modified e-Delphi procedure can be considered as an effective methodology for validating complex conceptual models.Ewa GłuszekMDPI AGarticleDelphi methodmaturity modelcorporate reputation managementEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12019, p 12019 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Delphi method maturity model corporate reputation management Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	Delphi method maturity model corporate reputation management Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Ewa Głuszek Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)
description	Information and communication technologies (ICT) have allowed the modification of many research methods based on communication. One of them is the Delphi method, especially e-Delphi. The two main areas of application of the Delphi method are traditional forecasting, but recently also the conceptual framework development of a model or theory, especially in complex domains and those where empirical research is lacking. The aim of the study was to assess the substantive accuracy (validation) of the enterprise reputation management maturity model (CR3M) using the modified e-Delphi. The final model will be tested in selected companies in the future (in the next stage of the research). Maturity models have long been regarded as tools for assessing skills in some field. The CR3M model originally included 96 practices (in four areas: communication management, corporate social responsibility, reputational risk and quality), the implementation of which was considered to be a maturity indicator. The basis for the development of the model was the literature on the subject and the existing partial maturity models. Ten experts (five theorists and five practitioners) participated in the study and assessed the appropriateness of including practices in the model and their validity, using a 5-point Likert scale. The questionnaire consisted of three questions. In two rounds of the Delphi study, an expert consensus was reached (in accordance with a priori established indicators) regarding the retention 70 out of 96 practices originally included in the model (26 deleted). The model retained 18 practices in the area of Communication Management, 14 practices in the area of Corporate Social Responsibility, 18 practices in the field of Reputation Risk Management and 20 practices in the field of Quality Management. Modification of the maturity model-reducing the number of practices included in the model increased its applicability. At the same time, 89% of experts found the presented maturity model a useful tool for self-assessment and improvement of reputation management. The modified e-Delphi procedure can be considered as an effective methodology for validating complex conceptual models.
format	article
author	Ewa Głuszek
author_facet	Ewa Głuszek
author_sort	Ewa Głuszek
title	Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)
title_short	Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)
title_full	Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)
title_fullStr	Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)
title_full_unstemmed	Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)
title_sort	use of the e-delphi method to validate the corporate reputation management maturity model (cr3m)
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/4634daf5d48d453ab5991deaa0ac40a9
work_keys_str_mv	AT ewagłuszek useoftheedelphimethodtovalidatethecorporatereputationmanagementmaturitymodelcr3m
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Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)

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