An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages

Online platforms allow the instantaneous circulation of media content on a global scale, and geographically fragmented audiences of media content circulated through such platforms engage with the same content at their convenience. Such media distribution in today’s digital culture problematizes the...

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Autor principal:	Seryun Lee
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/46a12246c3bb42b889078c089c61d065
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spelling	oai:doaj.org-article:46a12246c3bb42b889078c089c61d0652021-12-01T23:03:19ZAn Exploration of Lingua-Cultures on YouTube: Translation and Assemblages2056-305110.1177/20563051211059261https://doaj.org/article/46a12246c3bb42b889078c089c61d0652021-11-01T00:00:00Zhttps://doi.org/10.1177/20563051211059261https://doaj.org/toc/2056-3051Online platforms allow the instantaneous circulation of media content on a global scale, and geographically fragmented audiences of media content circulated through such platforms engage with the same content at their convenience. Such media distribution in today’s digital culture problematizes the traditional conceptualization of lingua-cultures, which is predetermined based on the concept of nation-states. The aim of this study is to contribute to theorizing the concept of lingua-cultures on the Internet in relation to the role of translation that boosts the mobility of cultural products across national borders. To this end, I draw on the Deleuzian concept of “assemblages” and look into what translation-driven communities can reveal about different language constituencies using an illustrative example of a YouTube vlog with bilingual subtitles. Ultimately, I argue that lingua-cultures in digital media culture can be redefined as constellations of heterogeneous people who display their perceptions, attitudes, and expectations of self and others using a common language, while engaging with media content for various purposes and in different ways.Seryun LeeSAGE PublishingarticleCommunication. Mass mediaP87-96ENSocial Media + Society, Vol 7 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Communication. Mass media P87-96
spellingShingle	Communication. Mass media P87-96 Seryun Lee An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages
description	Online platforms allow the instantaneous circulation of media content on a global scale, and geographically fragmented audiences of media content circulated through such platforms engage with the same content at their convenience. Such media distribution in today’s digital culture problematizes the traditional conceptualization of lingua-cultures, which is predetermined based on the concept of nation-states. The aim of this study is to contribute to theorizing the concept of lingua-cultures on the Internet in relation to the role of translation that boosts the mobility of cultural products across national borders. To this end, I draw on the Deleuzian concept of “assemblages” and look into what translation-driven communities can reveal about different language constituencies using an illustrative example of a YouTube vlog with bilingual subtitles. Ultimately, I argue that lingua-cultures in digital media culture can be redefined as constellations of heterogeneous people who display their perceptions, attitudes, and expectations of self and others using a common language, while engaging with media content for various purposes and in different ways.
format	article
author	Seryun Lee
author_facet	Seryun Lee
author_sort	Seryun Lee
title	An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages
title_short	An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages
title_full	An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages
title_fullStr	An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages
title_full_unstemmed	An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages
title_sort	exploration of lingua-cultures on youtube: translation and assemblages
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/46a12246c3bb42b889078c089c61d065
work_keys_str_mv	AT seryunlee anexplorationoflinguaculturesonyoutubetranslationandassemblages AT seryunlee explorationoflinguaculturesonyoutubetranslationandassemblages
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An Exploration of Lingua-Cultures on YouTube: Translation and Assemblages

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