Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual...

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Autores principales:	Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2018
Materias:	technology acceptance adoption of digital media technology diffusion e books utaut Business HF5001-6182
Acceso en línea:	https://doaj.org/article/47256ac0b7ce4aa784b66ae982ae1d38
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spelling	oai:doaj.org-article:47256ac0b7ce4aa784b66ae982ae1d382021-11-11T15:48:07ZAdoption of Technology for Reading Purposes: A Study of E-Books Acceptance1807-734X10.15728/bbr.2018.15.6.4https://doaj.org/article/47256ac0b7ce4aa784b66ae982ae1d382018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123057497004https://doaj.org/toc/1807-734XThis study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual use of this technology. To verify the effects of the relations between these variables, we applied the Unified Theory of Acceptance and Use of Technology 2 model (VENKATESH; THONG; XU, 2012). Out of a universe of 118,456 Brazilian citizens directly involved with education, 1,013 completed an online survey. We analyzed the data via structural equations modeling; we obtained generalized least squares and standard errors via resampling (Jackknife). The study concludes that Habit, Effort Expectancy and Facilitating Conditions are important for the adoption of e-books, and that Age, Gender and Experience are crucial moderators of these relations.Mateus MartinsJosivania Silva FariasPedro Henrique Melo AlbuquerqueDanilo Santana PereiraFUCAPE Business Schoolarticletechnology acceptanceadoption of digital mediatechnology diffusionebooksutautBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 15, Iss 6, Pp 568-588 (2018)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	technology acceptance adoption of digital media technology diffusion e books utaut Business HF5001-6182
spellingShingle	technology acceptance adoption of digital media technology diffusion e books utaut Business HF5001-6182 Mateus Martins Josivania Silva Farias Pedro Henrique Melo Albuquerque Danilo Santana Pereira Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
description	This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual use of this technology. To verify the effects of the relations between these variables, we applied the Unified Theory of Acceptance and Use of Technology 2 model (VENKATESH; THONG; XU, 2012). Out of a universe of 118,456 Brazilian citizens directly involved with education, 1,013 completed an online survey. We analyzed the data via structural equations modeling; we obtained generalized least squares and standard errors via resampling (Jackknife). The study concludes that Habit, Effort Expectancy and Facilitating Conditions are important for the adoption of e-books, and that Age, Gender and Experience are crucial moderators of these relations.
format	article
author	Mateus Martins Josivania Silva Farias Pedro Henrique Melo Albuquerque Danilo Santana Pereira
author_facet	Mateus Martins Josivania Silva Farias Pedro Henrique Melo Albuquerque Danilo Santana Pereira
author_sort	Mateus Martins
title	Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
title_short	Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
title_full	Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
title_fullStr	Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
title_full_unstemmed	Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
title_sort	adoption of technology for reading purposes: a study of e-books acceptance
publisher	FUCAPE Business School
publishDate	2018
url	https://doaj.org/article/47256ac0b7ce4aa784b66ae982ae1d38
work_keys_str_mv	AT mateusmartins adoptionoftechnologyforreadingpurposesastudyofebooksacceptance AT josivaniasilvafarias adoptionoftechnologyforreadingpurposesastudyofebooksacceptance AT pedrohenriquemeloalbuquerque adoptionoftechnologyforreadingpurposesastudyofebooksacceptance AT danilosantanapereira adoptionoftechnologyforreadingpurposesastudyofebooksacceptance
_version_	1718433886395957248

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

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