THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART

Mass culture appeared as part of the changes capitalism brought about on the society. Mass culture, appearing in the 19th century as a result of growing effect of capitalism and developments in advertising, is also called popular culture. This trend changed people’s lifestyle as well as their approa...

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Autor principal:	Serpil YAYMAN ATASEVEN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	mass culture capitalism commodity mass media kitsch Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/47fce6a30bd0441b95c425ff83e8383c
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spelling	oai:doaj.org-article:47fce6a30bd0441b95c425ff83e8383c2021-11-24T09:20:41ZTHE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART2148-416310.9761/JASSS7571https://doaj.org/article/47fce6a30bd0441b95c425ff83e8383c2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=633858143_14-Dr.%20%C3%96%C4%9Fr.%20%C3%9Cyesi%20Serpil%20Yayman%20Ataseven.pdf&key=28739https://doaj.org/toc/2148-4163Mass culture appeared as part of the changes capitalism brought about on the society. Mass culture, appearing in the 19th century as a result of growing effect of capitalism and developments in advertising, is also called popular culture. This trend changed people’s lifestyle as well as their approach to art, prompting people to overconsume and turning works of art into ordinary commodities. Therefore, the capitalist system created a cultural life and art market based on money, ensuring the continuity of consumption. Mass society came into being with people having similar points of view and exhibiting analogous behaviour. These changes in the realms of culture and art have been investigated by artists, authors, and scholars who critically examined their causes and effects. The first critical approach to the phenomenon of mass culture was that of Theodor Adorno in the 1930s. Adorno maintained that the efforts to settle the differences between modernist high art and industrial mass culture caused the disappearance of high art, and asserted that changes in social life commodified works of art. In his paintings, Andy Warhol, the pioneer of Pop Art, depicted the commodified works of art becoming mechanical and ordinary. What influenced art negatively in mass culture was, according to Warhol, mass produced “kitsch”. The studies by the Frankfurt school on this issue have revealed the profound effect of mass media in the promotion of popular culture, claiming that mass media serve global market and its ideology, leading to uniform production of works of art. This study aims to investigate the negative implications of mass culture and the changes it has caused in the realm of art. Critics of mass culture commonly argue that it causes people to adopt a consumption-focused approach which is indifferent, passive, and away from traditional values.Serpil YAYMAN ATASEVENFırat Universityarticlemass culturecapitalismcommoditymass mediakitschSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 67, Pp 181-189 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	mass culture capitalism commodity mass media kitsch Social Sciences H Social sciences (General) H1-99
spellingShingle	mass culture capitalism commodity mass media kitsch Social Sciences H Social sciences (General) H1-99 Serpil YAYMAN ATASEVEN THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART
description	Mass culture appeared as part of the changes capitalism brought about on the society. Mass culture, appearing in the 19th century as a result of growing effect of capitalism and developments in advertising, is also called popular culture. This trend changed people’s lifestyle as well as their approach to art, prompting people to overconsume and turning works of art into ordinary commodities. Therefore, the capitalist system created a cultural life and art market based on money, ensuring the continuity of consumption. Mass society came into being with people having similar points of view and exhibiting analogous behaviour. These changes in the realms of culture and art have been investigated by artists, authors, and scholars who critically examined their causes and effects. The first critical approach to the phenomenon of mass culture was that of Theodor Adorno in the 1930s. Adorno maintained that the efforts to settle the differences between modernist high art and industrial mass culture caused the disappearance of high art, and asserted that changes in social life commodified works of art. In his paintings, Andy Warhol, the pioneer of Pop Art, depicted the commodified works of art becoming mechanical and ordinary. What influenced art negatively in mass culture was, according to Warhol, mass produced “kitsch”. The studies by the Frankfurt school on this issue have revealed the profound effect of mass media in the promotion of popular culture, claiming that mass media serve global market and its ideology, leading to uniform production of works of art. This study aims to investigate the negative implications of mass culture and the changes it has caused in the realm of art. Critics of mass culture commonly argue that it causes people to adopt a consumption-focused approach which is indifferent, passive, and away from traditional values.
format	article
author	Serpil YAYMAN ATASEVEN
author_facet	Serpil YAYMAN ATASEVEN
author_sort	Serpil YAYMAN ATASEVEN
title	THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART
title_short	THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART
title_full	THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART
title_fullStr	THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART
title_full_unstemmed	THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART
title_sort	formation of mass culture and its effects on contemporary art
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/47fce6a30bd0441b95c425ff83e8383c
work_keys_str_mv	AT serpilyaymanataseven theformationofmasscultureanditseffectsoncontemporaryart AT serpilyaymanataseven formationofmasscultureanditseffectsoncontemporaryart
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THE FORMATION OF MASS CULTURE AND ITS EFFECTS ON CONTEMPORARY ART

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