Impact of Little Cigars and Cigarillos Packaging Features on Product Preference

Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and pri...

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Autores principales:	Ce Shang, James Nonnemaker, Kymberle Sterling, Jessica Sobolewski, Scott R. Weaver
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	cigars cigarillos packaging flavor quality price Medicine R
Acceso en línea:	https://doaj.org/article/4875550327004d5fb86b55a6d07cf346
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spelling	oai:doaj.org-article:4875550327004d5fb86b55a6d07cf3462021-11-11T16:33:50ZImpact of Little Cigars and Cigarillos Packaging Features on Product Preference10.3390/ijerph1821114431660-46011661-7827https://doaj.org/article/4875550327004d5fb86b55a6d07cf3462021-10-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/21/11443https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. Methods: A convenience sample of 566 US young adult cigarette smokers aged 18–34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or “neither” (opt-out). Results: We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; “color only” and “color and text” flavor depictions over text only; “smooth” and “sweet” quality descriptors over “satisfying”; and larger pack sizes and lower prices. Conclusions: Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers.Ce ShangJames NonnemakerKymberle SterlingJessica SobolewskiScott R. WeaverMDPI AGarticlecigarscigarillospackagingflavorqualitypriceMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 11443, p 11443 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	cigars cigarillos packaging flavor quality price Medicine R
spellingShingle	cigars cigarillos packaging flavor quality price Medicine R Ce Shang James Nonnemaker Kymberle Sterling Jessica Sobolewski Scott R. Weaver Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
description	Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. Methods: A convenience sample of 566 US young adult cigarette smokers aged 18–34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or “neither” (opt-out). Results: We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; “color only” and “color and text” flavor depictions over text only; “smooth” and “sweet” quality descriptors over “satisfying”; and larger pack sizes and lower prices. Conclusions: Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers.
format	article
author	Ce Shang James Nonnemaker Kymberle Sterling Jessica Sobolewski Scott R. Weaver
author_facet	Ce Shang James Nonnemaker Kymberle Sterling Jessica Sobolewski Scott R. Weaver
author_sort	Ce Shang
title	Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
title_short	Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
title_full	Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
title_fullStr	Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
title_full_unstemmed	Impact of Little Cigars and Cigarillos Packaging Features on Product Preference
title_sort	impact of little cigars and cigarillos packaging features on product preference
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/4875550327004d5fb86b55a6d07cf346
work_keys_str_mv	AT ceshang impactoflittlecigarsandcigarillospackagingfeaturesonproductpreference AT jamesnonnemaker impactoflittlecigarsandcigarillospackagingfeaturesonproductpreference AT kymberlesterling impactoflittlecigarsandcigarillospackagingfeaturesonproductpreference AT jessicasobolewski impactoflittlecigarsandcigarillospackagingfeaturesonproductpreference AT scottrweaver impactoflittlecigarsandcigarillospackagingfeaturesonproductpreference
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Impact of Little Cigars and Cigarillos Packaging Features on Product Preference

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