To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»

This article explores the problem addressing the problem of the dynamics of the processes of influencing voters’ audience from a variety of sources, including television, network and print media. Any theory, in whatever sphere of human being it exists, performs three important functions: descripti...

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Autor principal:	S. A. Malinina
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	the essence of ways and means of political communication the role of the media coverage of elections models of bringing information to the voters Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/4886ec266e334f74b82e5e5a8bfafe76
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spelling	oai:doaj.org-article:4886ec266e334f74b82e5e5a8bfafe762021-11-12T10:46:07ZTo the Question about the Dynamics of the Processes of Interaction «Voters — the Media»1726-11391816-859010.22394/1726-1139-2018-4-142-149https://doaj.org/article/4886ec266e334f74b82e5e5a8bfafe762018-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/824https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590This article explores the problem addressing the problem of the dynamics of the processes of influencing voters’ audience from a variety of sources, including television, network and print media. Any theory, in whatever sphere of human being it exists, performs three important functions: description, explanation, prediction. The same applies to theories that reveal the essence of ways and means of political communications. The paper considers three main sociological methodologies for assessing the role of the media in the process of influencing voter audiences. The author determined that in connection with the globalization and technological progress that has taken place, the traditional media lost the monopoly on information, and, in fact, ceased to be the «fourth power», and voters largely independently determine media content. The interaction of traditional television and print media (very often administratively managed) with the decentralized network helps to form a political agenda. Traditional media identify specific public inquiries generated in online communities, and hand them over to the «pper» levels of government.S. A. MalininaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlethe essence of ways and means of political communicationthe role of the mediacoverage of electionsmodels of bringing information to the votersPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 4, Pp 142-149 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	the essence of ways and means of political communication the role of the media coverage of elections models of bringing information to the voters Political institutions and public administration (General) JF20-2112
spellingShingle	the essence of ways and means of political communication the role of the media coverage of elections models of bringing information to the voters Political institutions and public administration (General) JF20-2112 S. A. Malinina To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
description	This article explores the problem addressing the problem of the dynamics of the processes of influencing voters’ audience from a variety of sources, including television, network and print media. Any theory, in whatever sphere of human being it exists, performs three important functions: description, explanation, prediction. The same applies to theories that reveal the essence of ways and means of political communications. The paper considers three main sociological methodologies for assessing the role of the media in the process of influencing voter audiences. The author determined that in connection with the globalization and technological progress that has taken place, the traditional media lost the monopoly on information, and, in fact, ceased to be the «fourth power», and voters largely independently determine media content. The interaction of traditional television and print media (very often administratively managed) with the decentralized network helps to form a political agenda. Traditional media identify specific public inquiries generated in online communities, and hand them over to the «pper» levels of government.
format	article
author	S. A. Malinina
author_facet	S. A. Malinina
author_sort	S. A. Malinina
title	To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
title_short	To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
title_full	To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
title_fullStr	To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
title_full_unstemmed	To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
title_sort	to the question about the dynamics of the processes of interaction «voters — the media»
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/4886ec266e334f74b82e5e5a8bfafe76
work_keys_str_mv	AT samalinina tothequestionaboutthedynamicsoftheprocessesofinteractionvotersthemedia
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To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»

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