Principle Stages of Realizing Category Management in Trade Companies

The article identifies principle stages of the working process organization at the category management department aimed at efficient realization of the approach 'category management' and at attaining max high finance figures of the company. The author shows different points of view at the...

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Autor principal:	K. M. Ilyenkova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	category management wholesale - retail trade trade chains retailer product- range management needs of customers retail chain product-range policy functional organization structure Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/49a1f7a334e94e0c81451604bdfee1ad
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spelling	oai:doaj.org-article:49a1f7a334e94e0c81451604bdfee1ad2021-11-15T05:20:47ZPrinciple Stages of Realizing Category Management in Trade Companies2413-28292587-925110.21686/2413-2829-2018-6-130-142https://doaj.org/article/49a1f7a334e94e0c81451604bdfee1ad2018-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/611https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article identifies principle stages of the working process organization at the category management department aimed at efficient realization of the approach 'category management' and at attaining max high finance figures of the company. The author shows different points of view at the notion 'category management'. The article includes also a brief description of the essence of methodology of category management, which can help understand its basic principles and reveal during the research 6 stages of efficient realization of the approach through system organization of the working process of category management: setting goals and strategy of the company, annual planning, planning of the working process at monthly and weakly level, establishing effective interaction with relative departments, cooperation with suppliers. It was disclosed that the foundation of high-quality work of category managers is its system nature and structured work. Employees make decisions on the basis of analytical work. Their main aim is to meet needs of final customers. An important role is played by top-management that can efficiently build the company structure and provide all necessary tools to employees to reach the set goals.K. M. IlyenkovaPlekhanov Russian University of Economicsarticlecategory managementwholesale - retail tradetrade chainsretailerproduct- range managementneeds of customersretail chainproduct-range policyfunctionalorganization structureEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 130-142 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	category management wholesale - retail trade trade chains retailer product- range management needs of customers retail chain product-range policy functional organization structure Economics as a science HB71-74
spellingShingle	category management wholesale - retail trade trade chains retailer product- range management needs of customers retail chain product-range policy functional organization structure Economics as a science HB71-74 K. M. Ilyenkova Principle Stages of Realizing Category Management in Trade Companies
description	The article identifies principle stages of the working process organization at the category management department aimed at efficient realization of the approach 'category management' and at attaining max high finance figures of the company. The author shows different points of view at the notion 'category management'. The article includes also a brief description of the essence of methodology of category management, which can help understand its basic principles and reveal during the research 6 stages of efficient realization of the approach through system organization of the working process of category management: setting goals and strategy of the company, annual planning, planning of the working process at monthly and weakly level, establishing effective interaction with relative departments, cooperation with suppliers. It was disclosed that the foundation of high-quality work of category managers is its system nature and structured work. Employees make decisions on the basis of analytical work. Their main aim is to meet needs of final customers. An important role is played by top-management that can efficiently build the company structure and provide all necessary tools to employees to reach the set goals.
format	article
author	K. M. Ilyenkova
author_facet	K. M. Ilyenkova
author_sort	K. M. Ilyenkova
title	Principle Stages of Realizing Category Management in Trade Companies
title_short	Principle Stages of Realizing Category Management in Trade Companies
title_full	Principle Stages of Realizing Category Management in Trade Companies
title_fullStr	Principle Stages of Realizing Category Management in Trade Companies
title_full_unstemmed	Principle Stages of Realizing Category Management in Trade Companies
title_sort	principle stages of realizing category management in trade companies
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/49a1f7a334e94e0c81451604bdfee1ad
work_keys_str_mv	AT kmilyenkova principlestagesofrealizingcategorymanagementintradecompanies
_version_	1718428676434952192

Principle Stages of Realizing Category Management in Trade Companies

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