When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption

Access-based services allow financially-constrained individuals to consume a variety of goods and services without the cost of sole ownership. But might there be dangers in communicating about access-based consumption in terms of its affordability, particularly among this segment of consumers? To an...

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Autores principales:	Yang Jenny Guo, Cait Lamberton
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	access-based consumption financial constraints happiness communications resource affordability resource variety Psychology BF1-990
Acceso en línea:	https://doaj.org/article/49be9c7a508147368e5e41074ca7af33
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id	oai:doaj.org-article:49be9c7a508147368e5e41074ca7af33
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spelling	oai:doaj.org-article:49be9c7a508147368e5e41074ca7af332021-11-18T08:51:20ZWhen Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption1664-107810.3389/fpsyg.2021.778290https://doaj.org/article/49be9c7a508147368e5e41074ca7af332021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.778290/fullhttps://doaj.org/toc/1664-1078Access-based services allow financially-constrained individuals to consume a variety of goods and services without the cost of sole ownership. But might there be dangers in communicating about access-based consumption in terms of its affordability, particularly among this segment of consumers? To answer this question, we investigate the effects of framing access-based consumption in terms of two primary benefits: affordability and variety. Results from four studies suggest that although affordability might rationally be of most interest to financially-constrained individuals, framing access-based consumption’s benefits in terms of affordability undermines the happiness they may extract from their consumption relative to framing in terms of variety. This difference emerges because communications focused on affordability re-affirm the negative self-identity financially-constrained individuals perceive as a result of their financial situation. Given these findings, we make clear recommendations for communications related to the access-based economy and this vulnerable set of people.Yang Jenny GuoCait LambertonFrontiers Media S.A.articleaccess-based consumptionfinancial constraintshappinesscommunicationsresource affordabilityresource varietyPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	access-based consumption financial constraints happiness communications resource affordability resource variety Psychology BF1-990
spellingShingle	access-based consumption financial constraints happiness communications resource affordability resource variety Psychology BF1-990 Yang Jenny Guo Cait Lamberton When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption
description	Access-based services allow financially-constrained individuals to consume a variety of goods and services without the cost of sole ownership. But might there be dangers in communicating about access-based consumption in terms of its affordability, particularly among this segment of consumers? To answer this question, we investigate the effects of framing access-based consumption in terms of two primary benefits: affordability and variety. Results from four studies suggest that although affordability might rationally be of most interest to financially-constrained individuals, framing access-based consumption’s benefits in terms of affordability undermines the happiness they may extract from their consumption relative to framing in terms of variety. This difference emerges because communications focused on affordability re-affirm the negative self-identity financially-constrained individuals perceive as a result of their financial situation. Given these findings, we make clear recommendations for communications related to the access-based economy and this vulnerable set of people.
format	article
author	Yang Jenny Guo Cait Lamberton
author_facet	Yang Jenny Guo Cait Lamberton
author_sort	Yang Jenny Guo
title	When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption
title_short	When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption
title_full	When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption
title_fullStr	When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption
title_full_unstemmed	When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption
title_sort	when does sharing stigmatize? saving money (vs. seeking variety) through access-based consumption
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/49be9c7a508147368e5e41074ca7af33
work_keys_str_mv	AT yangjennyguo whendoessharingstigmatizesavingmoneyvsseekingvarietythroughaccessbasedconsumption AT caitlamberton whendoessharingstigmatizesavingmoneyvsseekingvarietythroughaccessbasedconsumption
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When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption

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