When Does Sharing Stigmatize? Saving Money (vs. Seeking Variety) Through Access-Based Consumption

Access-based services allow financially-constrained individuals to consume a variety of goods and services without the cost of sole ownership. But might there be dangers in communicating about access-based consumption in terms of its affordability, particularly among this segment of consumers? To an...

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Autores principales: Yang Jenny Guo, Cait Lamberton
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/49be9c7a508147368e5e41074ca7af33
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