Why to open the closed health care?
The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medica...
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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| Acceso en línea: | https://doaj.org/article/49ff0c11dd5b4b1593d41e5b4809b17b |
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oai:doaj.org-article:49ff0c11dd5b4b1593d41e5b4809b17b2021-11-12T10:46:07ZWhy to open the closed health care?1726-11391816-859010.22394/1726-1139-2018-6-33-40https://doaj.org/article/49ff0c11dd5b4b1593d41e5b4809b17b2018-07-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/837https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified.A. I. BalashovG. A. ZakharenkoNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlepublic policy in the field of health careopennesscommunication in the healthcare sectorthe mediacommunication securityPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 6, Pp 33-40 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN RU |
| topic |
public policy in the field of health care openness communication in the healthcare sector the media communication security Political institutions and public administration (General) JF20-2112 |
| spellingShingle |
public policy in the field of health care openness communication in the healthcare sector the media communication security Political institutions and public administration (General) JF20-2112 A. I. Balashov G. A. Zakharenko Why to open the closed health care? |
| description |
The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified. |
| format |
article |
| author |
A. I. Balashov G. A. Zakharenko |
| author_facet |
A. I. Balashov G. A. Zakharenko |
| author_sort |
A. I. Balashov |
| title |
Why to open the closed health care? |
| title_short |
Why to open the closed health care? |
| title_full |
Why to open the closed health care? |
| title_fullStr |
Why to open the closed health care? |
| title_full_unstemmed |
Why to open the closed health care? |
| title_sort |
why to open the closed health care? |
| publisher |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| publishDate |
2018 |
| url |
https://doaj.org/article/49ff0c11dd5b4b1593d41e5b4809b17b |
| work_keys_str_mv |
AT aibalashov whytoopentheclosedhealthcare AT gazakharenko whytoopentheclosedhealthcare |
| _version_ |
1718430801381556224 |