The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate

This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In add...

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Autores principales:	Anfas Anfas, Ida Hidayanti, Mohbir Umasugi, Ibnu Sina Hi Yusuf
Formato:	article
Lenguaje:	EN ID
Publicado:	Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2021
Materias:	community trust customer selection decision open university university image word of mouth (wom) Social Sciences H
Acceso en línea:	https://doaj.org/article/4a12b0f14b1a415db16ed26032bb8495
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spelling	oai:doaj.org-article:4a12b0f14b1a415db16ed26032bb84952021-11-22T01:34:04ZThe Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate2338-69322597-487410.33019/society.v9i1.308https://doaj.org/article/4a12b0f14b1a415db16ed26032bb84952021-06-01T00:00:00Zhttps://society.fisip.ubb.ac.id/index.php/society/article/view/308https://doaj.org/toc/2338-6932https://doaj.org/toc/2597-4874This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In addition to the insignificant effect of university image on community selection decision, the findings indicated that (1) university image has a significant effect on word of mouth, (2) community trust has a significant effect on word of mouth, (3) community trust has a significant effect on selection decision, and (4) word of mouth has a significant effect on community selection decision.Anfas AnfasIda HidayantiMohbir UmasugiIbnu Sina Hi YusufLaboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitungarticlecommunity trustcustomer selection decisionopen universityuniversity imageword of mouth (wom)Social SciencesHENIDSociety, Vol 9, Iss 1, Pp 356-379 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	community trust customer selection decision open university university image word of mouth (wom) Social Sciences H
spellingShingle	community trust customer selection decision open university university image word of mouth (wom) Social Sciences H Anfas Anfas Ida Hidayanti Mohbir Umasugi Ibnu Sina Hi Yusuf The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
description	This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In addition to the insignificant effect of university image on community selection decision, the findings indicated that (1) university image has a significant effect on word of mouth, (2) community trust has a significant effect on word of mouth, (3) community trust has a significant effect on selection decision, and (4) word of mouth has a significant effect on community selection decision.
format	article
author	Anfas Anfas Ida Hidayanti Mohbir Umasugi Ibnu Sina Hi Yusuf
author_facet	Anfas Anfas Ida Hidayanti Mohbir Umasugi Ibnu Sina Hi Yusuf
author_sort	Anfas Anfas
title	The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
title_short	The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
title_full	The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
title_fullStr	The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
title_full_unstemmed	The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate
title_sort	application of word of mouth in building community trust and university brand image on selection decision for upbjj-ut ternate
publisher	Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung
publishDate	2021
url	https://doaj.org/article/4a12b0f14b1a415db16ed26032bb8495
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The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate

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