The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate

The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate

This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In add...

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Autores principales: Anfas Anfas, Ida Hidayanti, Mohbir Umasugi, Ibnu Sina Hi Yusuf
Formato: article
Lenguaje:EN
ID
Publicado: Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2021
Materias:
community trust
customer selection decision
open university
university image
word of mouth (wom)
Social Sciences
H
Acceso en línea:https://doaj.org/article/4a12b0f14b1a415db16ed26032bb8495
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