Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries

Abstract Given the role and importance of processing and complementary industries in preventing waste from agricultural products, the establishment of such industries can be considered as one of the most appropriate solutions for agricultural development. For this purpose, the data were collected fo...

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Autores principales:	Neda Baniasadi, Davoud Samari, Seyyed Jamal Farajollah Hosseini, Maryam Omidi Najafabadi
Formato:	article
Lenguaje:	EN
Publicado:	SpringerOpen 2021
Materias:	Total innovation management Conversion and complementary industries Date Marketing Agri-food system Business HF5001-6182 Commercial geography. Economic geography HF1021-1027
Acceso en línea:	https://doaj.org/article/4aeb2215d4d146128a22a7615aab8107
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spelling	oai:doaj.org-article:4aeb2215d4d146128a22a7615aab81072021-11-21T12:12:49ZStrategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries10.1186/s13731-021-00179-z2192-5372https://doaj.org/article/4aeb2215d4d146128a22a7615aab81072021-11-01T00:00:00Zhttps://doi.org/10.1186/s13731-021-00179-zhttps://doaj.org/toc/2192-5372Abstract Given the role and importance of processing and complementary industries in preventing waste from agricultural products, the establishment of such industries can be considered as one of the most appropriate solutions for agricultural development. For this purpose, the data were collected for data processing and complementary industries in the fields of packing, pricing, customer orientation, in south of Iran. Method: According to the goals and assumptions, descriptive–analytical research and its survey method is a survey. According to the Cochran formula, 155 people are involved in marketing, packaging and processing of palm in Kerman province. To answer the research questions, SPSS software and AMOS software were used to analyze the results. Findings "Indigenous Knowledge in packing”. Using communication tools in marketing impact of customer-orientation approach are Top Priorities in "marketing Date". The "packaging" factor is the most important factor in the marketing development of date conversion and complementary industries.Neda BaniasadiDavoud SamariSeyyed Jamal Farajollah HosseiniMaryam Omidi NajafabadiSpringerOpenarticleTotal innovation managementConversion and complementary industriesDateMarketingAgri-food systemBusinessHF5001-6182Commercial geography. Economic geographyHF1021-1027ENJournal of Innovation and Entrepreneurship, Vol 10, Iss 1, Pp 1-14 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Total innovation management Conversion and complementary industries Date Marketing Agri-food system Business HF5001-6182 Commercial geography. Economic geography HF1021-1027
spellingShingle	Total innovation management Conversion and complementary industries Date Marketing Agri-food system Business HF5001-6182 Commercial geography. Economic geography HF1021-1027 Neda Baniasadi Davoud Samari Seyyed Jamal Farajollah Hosseini Maryam Omidi Najafabadi Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
description	Abstract Given the role and importance of processing and complementary industries in preventing waste from agricultural products, the establishment of such industries can be considered as one of the most appropriate solutions for agricultural development. For this purpose, the data were collected for data processing and complementary industries in the fields of packing, pricing, customer orientation, in south of Iran. Method: According to the goals and assumptions, descriptive–analytical research and its survey method is a survey. According to the Cochran formula, 155 people are involved in marketing, packaging and processing of palm in Kerman province. To answer the research questions, SPSS software and AMOS software were used to analyze the results. Findings "Indigenous Knowledge in packing”. Using communication tools in marketing impact of customer-orientation approach are Top Priorities in "marketing Date". The "packaging" factor is the most important factor in the marketing development of date conversion and complementary industries.
format	article
author	Neda Baniasadi Davoud Samari Seyyed Jamal Farajollah Hosseini Maryam Omidi Najafabadi
author_facet	Neda Baniasadi Davoud Samari Seyyed Jamal Farajollah Hosseini Maryam Omidi Najafabadi
author_sort	Neda Baniasadi
title	Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
title_short	Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
title_full	Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
title_fullStr	Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
title_full_unstemmed	Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
title_sort	strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries
publisher	SpringerOpen
publishDate	2021
url	https://doaj.org/article/4aeb2215d4d146128a22a7615aab8107
work_keys_str_mv	AT nedabaniasadi strategicstudyoftotalinnovationmanagementanditsrelationshipwithmarketingcapabilitiesinpalmconversionandcomplementaryindustries AT davoudsamari strategicstudyoftotalinnovationmanagementanditsrelationshipwithmarketingcapabilitiesinpalmconversionandcomplementaryindustries AT seyyedjamalfarajollahhosseini strategicstudyoftotalinnovationmanagementanditsrelationshipwithmarketingcapabilitiesinpalmconversionandcomplementaryindustries AT maryamomidinajafabadi strategicstudyoftotalinnovationmanagementanditsrelationshipwithmarketingcapabilitiesinpalmconversionandcomplementaryindustries
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Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries

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