Implementation of Communication Strategies in Social Advertising Texts

The analysis of communicative strategies, tactics and techniques that are implemented in the texts of social advertising are presented in the article. The relevance of the study is determined by the fact that for social advertising, the issue of communicative effectiveness, which is closely related...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: M. V. Terskikh
Formato: article
Lenguaje:RU
Publicado: Tsentr nauchnykh i obrazovatelnykh proektov 2020
Materias:
Acceso en línea:https://doaj.org/article/4b0bbde0b5f643ca89e8732695ffe7f6
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares