Implementation of Communication Strategies in Social Advertising Texts
The analysis of communicative strategies, tactics and techniques that are implemented in the texts of social advertising are presented in the article. The relevance of the study is determined by the fact that for social advertising, the issue of communicative effectiveness, which is closely related...
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| Format: | article |
| Langue: | RU |
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Tsentr nauchnykh i obrazovatelnykh proektov
2020
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| Accès en ligne: | https://doaj.org/article/4b0bbde0b5f643ca89e8732695ffe7f6 |
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