THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA

The formation of a favorable image is an integral part of the professional growth of public servants. Modern society imposes special demands on the image of public service employees. In this regard, their image should consist of a set of certain characteristics that emphasize the effectiveness and p...

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Autores principales:	T. A. Sergeeva, I. A. Savchenko
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	image formation public servant state institute pr-technology dialogue authority society trust Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/4b15c32cdf624061834b84dc575b1e03
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spelling	oai:doaj.org-article:4b15c32cdf624061834b84dc575b1e032021-12-03T07:43:32ZTHE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA1816-42772686-841510.26425/1816-4277-2020-5-32-40https://doaj.org/article/4b15c32cdf624061834b84dc575b1e032020-07-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2218https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The formation of a favorable image is an integral part of the professional growth of public servants. Modern society imposes special demands on the image of public service employees. In this regard, their image should consist of a set of certain characteristics that emphasize the effectiveness and professionalism of their activities. To effectively create the image of public servants, it is necessary to pay attention to their personal characteristics, as well as to properly organize a PR company. A positive image is one of the main tools for the formation of communication between the state and society with the placement of significant priorities. The formation and development of a positive image is a multi-level, complex and responsible process, which requires hard work so that a public servant can inspire confidence and meet the expectations of citizens. Despite the fact that today the image is one of the most important tools of influence and management, its essence should be exclusively in the pursuit of good goals. It should be aimed at identifying and subsequently solving the main problems of citizens, as well as an active dialogue with society.T. A. SergeevaI. A. SavchenkoPublishing House of the State University of Managementarticleimageformationimagepublic servantstate institutepr-technologydialogueauthoritysocietytrustSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 32-40 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	image formation image public servant state institute pr-technology dialogue authority society trust Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	image formation image public servant state institute pr-technology dialogue authority society trust Sociology (General) HM401-1281 Economics as a science HB71-74 T. A. Sergeeva I. A. Savchenko THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA
description	The formation of a favorable image is an integral part of the professional growth of public servants. Modern society imposes special demands on the image of public service employees. In this regard, their image should consist of a set of certain characteristics that emphasize the effectiveness and professionalism of their activities. To effectively create the image of public servants, it is necessary to pay attention to their personal characteristics, as well as to properly organize a PR company. A positive image is one of the main tools for the formation of communication between the state and society with the placement of significant priorities. The formation and development of a positive image is a multi-level, complex and responsible process, which requires hard work so that a public servant can inspire confidence and meet the expectations of citizens. Despite the fact that today the image is one of the most important tools of influence and management, its essence should be exclusively in the pursuit of good goals. It should be aimed at identifying and subsequently solving the main problems of citizens, as well as an active dialogue with society.
format	article
author	T. A. Sergeeva I. A. Savchenko
author_facet	T. A. Sergeeva I. A. Savchenko
author_sort	T. A. Sergeeva
title	THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA
title_short	THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA
title_full	THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA
title_fullStr	THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA
title_full_unstemmed	THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA
title_sort	problem of the image of public servants in russia
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/4b15c32cdf624061834b84dc575b1e03
work_keys_str_mv	AT tasergeeva theproblemoftheimageofpublicservantsinrussia AT iasavchenko theproblemoftheimageofpublicservantsinrussia AT tasergeeva problemoftheimageofpublicservantsinrussia AT iasavchenko problemoftheimageofpublicservantsinrussia
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THE PROBLEM OF THE IMAGE OF PUBLIC SERVANTS IN RUSSIA

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