Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability

Carsharing is seen as one of the most promising business model innovations for transforming the mobility system towards sustainability. Yet, carsharing businesses are faced with similar sustainability paradoxes as business in general; whether a company’s business model is pushed towards sustainabili...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Martin Ritter, Heiner Schanz
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	strategizing mindset corporate vision corporate purpose carsharing business model strategy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/4c353f5d3c6049848aade4607f054859
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:4c353f5d3c6049848aade4607f054859
record_format	dspace
spelling	oai:doaj.org-article:4c353f5d3c6049848aade4607f0548592021-11-25T19:03:40ZCarsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability10.3390/su1322127002071-1050https://doaj.org/article/4c353f5d3c6049848aade4607f0548592021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12700https://doaj.org/toc/2071-1050Carsharing is seen as one of the most promising business model innovations for transforming the mobility system towards sustainability. Yet, carsharing businesses are faced with similar sustainability paradoxes as business in general; whether a company’s business model is pushed towards sustainability depends on its strategizing mindset. However, few studies have addressed the strategizing mindsets of carsharing providers. The present study addresses this gap with an empirical assessment of (1) the relevance of environmental sustainability in the strategies of carsharing corporations compared to their proclaimed vision and (2) the underlying type of strategizing mindset, i.e., corporate purpose and vision. In using a Sustainability Balanced Scorecard approach in a reversed manner, accompanied by an objective hermeneutic methodology, we reconstructed strategy maps out of two distinct carsharing business models, unveiling for each company its strategic reasoning, its understanding of corporate purpose and its underlying strategizing mindset. The results reveal that none of the carsharing businesses follow a mindset that orients their strategy to a systems-based view and accordingly do not provide solutions to environmental problems. The study not only adds to our understanding of carsharing companies, it also introduces a conceptual framework that allows the investigation of purpose in comparison to vision, revealing a company’s strategizing mindset.Martin RitterHeiner SchanzMDPI AGarticlestrategizing mindsetcorporate visioncorporate purposecarsharingbusiness modelstrategyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12700, p 12700 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	strategizing mindset corporate vision corporate purpose carsharing business model strategy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	strategizing mindset corporate vision corporate purpose carsharing business model strategy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Martin Ritter Heiner Schanz Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability
description	Carsharing is seen as one of the most promising business model innovations for transforming the mobility system towards sustainability. Yet, carsharing businesses are faced with similar sustainability paradoxes as business in general; whether a company’s business model is pushed towards sustainability depends on its strategizing mindset. However, few studies have addressed the strategizing mindsets of carsharing providers. The present study addresses this gap with an empirical assessment of (1) the relevance of environmental sustainability in the strategies of carsharing corporations compared to their proclaimed vision and (2) the underlying type of strategizing mindset, i.e., corporate purpose and vision. In using a Sustainability Balanced Scorecard approach in a reversed manner, accompanied by an objective hermeneutic methodology, we reconstructed strategy maps out of two distinct carsharing business models, unveiling for each company its strategic reasoning, its understanding of corporate purpose and its underlying strategizing mindset. The results reveal that none of the carsharing businesses follow a mindset that orients their strategy to a systems-based view and accordingly do not provide solutions to environmental problems. The study not only adds to our understanding of carsharing companies, it also introduces a conceptual framework that allows the investigation of purpose in comparison to vision, revealing a company’s strategizing mindset.
format	article
author	Martin Ritter Heiner Schanz
author_facet	Martin Ritter Heiner Schanz
author_sort	Martin Ritter
title	Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability
title_short	Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability
title_full	Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability
title_fullStr	Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability
title_full_unstemmed	Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability
title_sort	carsharing business models’ strategizing mindsets regarding environmental sustainability
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/4c353f5d3c6049848aade4607f054859
work_keys_str_mv	AT martinritter carsharingbusinessmodelsstrategizingmindsetsregardingenvironmentalsustainability AT heinerschanz carsharingbusinessmodelsstrategizingmindsetsregardingenvironmentalsustainability
_version_	1718410338376876032

Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability

Ejemplares similares