Analysis of the Purchasing Decision Process Under the Impact of the Pandemic Crisis
The adaptation of the consumer to crisis situations implies, first of all, the mobilization of human, social and material resources in order to overcome the negative effects produced by them, regardless of their duration or scope. These situations generate a series of attitudinal and behavioral chan...
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| Formato: | article |
| Lenguaje: | EN |
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Dunarea de Jos University of Galati
2021
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| Acceso en línea: | https://doaj.org/article/4cbbddd0a52340d69f24fba91787cc4a |
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