Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space

The article is dedicated to memes, their genesis, essence and typology. The purpose of the research was to analyze the current state of infosphere from memetics perspective. The methodology is based on the extrapolation principle of conceptual construct of evolutionary biology to understanding of...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	A. B. Bocharov, M. O. Demidov
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2020
Materias:	memes memetics media viruses mediation infosphere fake Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/4cebb1c608da421fb6c1750826698653
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:4cebb1c608da421fb6c1750826698653
record_format	dspace
spelling	oai:doaj.org-article:4cebb1c608da421fb6c17508266986532021-11-12T10:46:13ZMemes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space1726-11391816-859010.22394/1726-1139-2020-9-92-100https://doaj.org/article/4cebb1c608da421fb6c17508266986532020-10-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1518https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article is dedicated to memes, their genesis, essence and typology. The purpose of the research was to analyze the current state of infosphere from memetics perspective. The methodology is based on the extrapolation principle of conceptual construct of evolutionary biology to understanding of the essence of culture and its development. The final conclusion of this research was an assumption that biological evolution continues in cultural. Cultures, which are evaluated as highly developed, spread their values in form of memes: any culture carries out semantic expansion and is aimed at their “advance”. Memes of life-affirming or rational values contribute to preservation and development of culture, and memes of life-rejecting or irrational values lead culture to the dead-end by causing intellectual stagnation in society. The latter could be interpreted as viruses. The environment for appearance and replication of meme-viruses is mass media and mediasphere in general. Based on the findings there are two main theses: there is a need to deal with meme-viruses, which requires improving skills/tech- niques of effective confrontation; it is necessary to develop intellectual immunity, providing a professional handicap to its carrier.A. B. BocharovM. O. DemidovNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlememesmemeticsmedia virusesmediationinfospherefakePolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 9, Pp 92-100 (2020)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	memes memetics media viruses mediation infosphere fake Political institutions and public administration (General) JF20-2112
spellingShingle	memes memetics media viruses mediation infosphere fake Political institutions and public administration (General) JF20-2112 A. B. Bocharov M. O. Demidov Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space
description	The article is dedicated to memes, their genesis, essence and typology. The purpose of the research was to analyze the current state of infosphere from memetics perspective. The methodology is based on the extrapolation principle of conceptual construct of evolutionary biology to understanding of the essence of culture and its development. The final conclusion of this research was an assumption that biological evolution continues in cultural. Cultures, which are evaluated as highly developed, spread their values in form of memes: any culture carries out semantic expansion and is aimed at their “advance”. Memes of life-affirming or rational values contribute to preservation and development of culture, and memes of life-rejecting or irrational values lead culture to the dead-end by causing intellectual stagnation in society. The latter could be interpreted as viruses. The environment for appearance and replication of meme-viruses is mass media and mediasphere in general. Based on the findings there are two main theses: there is a need to deal with meme-viruses, which requires improving skills/tech- niques of effective confrontation; it is necessary to develop intellectual immunity, providing a professional handicap to its carrier.
format	article
author	A. B. Bocharov M. O. Demidov
author_facet	A. B. Bocharov M. O. Demidov
author_sort	A. B. Bocharov
title	Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space
title_short	Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space
title_full	Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space
title_fullStr	Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space
title_full_unstemmed	Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space
title_sort	memes, meme viruses: their essence and distribution in the infosphere and media space
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2020
url	https://doaj.org/article/4cebb1c608da421fb6c1750826698653
work_keys_str_mv	AT abbocharov memesmemevirusestheiressenceanddistributionintheinfosphereandmediaspace AT modemidov memesmemevirusestheiressenceanddistributionintheinfosphereandmediaspace
_version_	1718430674519588864

Memes, Meme Viruses: Their Essence and Distribution in the Infosphere and Media Space

Ejemplares similares