Pupil response and the subliminal mere exposure effect.

The subliminal mere exposure effect (SMEE) is the phenomenon wherein people tend to prefer patterns they have repeatedly observed without consciously identifying them. One popular explanation for the SMEE is that perceptual fluency within exposed patterns is misattributed to a feeling of preference...

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Autores principales:	Sanae Yoshimoto, Hisato Imai, Makio Kashino, Tatsuto Takeuchi
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2014
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/4d64433173234c3d8c9d483f979ee42d
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spelling	oai:doaj.org-article:4d64433173234c3d8c9d483f979ee42d2021-11-18T08:30:12ZPupil response and the subliminal mere exposure effect.1932-620310.1371/journal.pone.0090670https://doaj.org/article/4d64433173234c3d8c9d483f979ee42d2014-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24587408/pdf/?tool=EBIhttps://doaj.org/toc/1932-6203The subliminal mere exposure effect (SMEE) is the phenomenon wherein people tend to prefer patterns they have repeatedly observed without consciously identifying them. One popular explanation for the SMEE is that perceptual fluency within exposed patterns is misattributed to a feeling of preference for those patterns. Assuming that perceptual fluency is negatively correlated with the amount of mental effort needed to analyze perceptual aspects of incoming stimuli, pupil diameter should associate with SMEE strength since the former is known to reflect mental effort. To examine this hypothesis, we measured participants' pupil diameter during exposure to subthreshold stimuli. Following exposure, a preference test was administered. Average pupil diameter throughout exposure was smaller when the SMEE was induced than when the SMEE was not induced. This supports the hypothesis that increasing perceptual fluency during mere exposure modulates autonomic nervous responses, such as pupil diameter, and eventually leads to preference.Sanae YoshimotoHisato ImaiMakio KashinoTatsuto TakeuchiPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 9, Iss 2, p e90670 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Sanae Yoshimoto Hisato Imai Makio Kashino Tatsuto Takeuchi Pupil response and the subliminal mere exposure effect.
description	The subliminal mere exposure effect (SMEE) is the phenomenon wherein people tend to prefer patterns they have repeatedly observed without consciously identifying them. One popular explanation for the SMEE is that perceptual fluency within exposed patterns is misattributed to a feeling of preference for those patterns. Assuming that perceptual fluency is negatively correlated with the amount of mental effort needed to analyze perceptual aspects of incoming stimuli, pupil diameter should associate with SMEE strength since the former is known to reflect mental effort. To examine this hypothesis, we measured participants' pupil diameter during exposure to subthreshold stimuli. Following exposure, a preference test was administered. Average pupil diameter throughout exposure was smaller when the SMEE was induced than when the SMEE was not induced. This supports the hypothesis that increasing perceptual fluency during mere exposure modulates autonomic nervous responses, such as pupil diameter, and eventually leads to preference.
format	article
author	Sanae Yoshimoto Hisato Imai Makio Kashino Tatsuto Takeuchi
author_facet	Sanae Yoshimoto Hisato Imai Makio Kashino Tatsuto Takeuchi
author_sort	Sanae Yoshimoto
title	Pupil response and the subliminal mere exposure effect.
title_short	Pupil response and the subliminal mere exposure effect.
title_full	Pupil response and the subliminal mere exposure effect.
title_fullStr	Pupil response and the subliminal mere exposure effect.
title_full_unstemmed	Pupil response and the subliminal mere exposure effect.
title_sort	pupil response and the subliminal mere exposure effect.
publisher	Public Library of Science (PLoS)
publishDate	2014
url	https://doaj.org/article/4d64433173234c3d8c9d483f979ee42d
work_keys_str_mv	AT sanaeyoshimoto pupilresponseandthesubliminalmereexposureeffect AT hisatoimai pupilresponseandthesubliminalmereexposureeffect AT makiokashino pupilresponseandthesubliminalmereexposureeffect AT tatsutotakeuchi pupilresponseandthesubliminalmereexposureeffect
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Pupil response and the subliminal mere exposure effect.

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