TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA

Nowadays, tourism plays an essential role in economic growth and development in many countries. Tourists have different travelling motivations and behavioural manifestations, helping tour operators decide suitable for them. Developing a dark tourism niche concept is a necessary step for correct use...

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Autores principales:	Andreia Schneider, Silvia Anghel-Vlad, Lucia Negruț, Gheorghe Goje
Formato:	article
Lenguaje:	DE EN FR IT
Publicado:	University of Oradea 2021
Materias:	dark tourism; sites; motivations; attitude; Theory of Planned Behaviour Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/4d7728db9f46442688ea3a4437f2a229
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spelling	oai:doaj.org-article:4d7728db9f46442688ea3a4437f2a2292021-11-09T19:44:17ZTOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA1222-569X1582-5450https://doaj.org/article/4d7728db9f46442688ea3a4437f2a2292021-07-01T00:00:00Zhttp://anale.steconomiceuoradea.ro/volume/2021/n1/014.pdfhttps://doaj.org/toc/1222-569Xhttps://doaj.org/toc/1582-5450Nowadays, tourism plays an essential role in economic growth and development in many countries. Tourists have different travelling motivations and behavioural manifestations, helping tour operators decide suitable for them. Developing a dark tourism niche concept is a necessary step for correct use of it in theory and practice. Dark tourism is an important concept studied in the past twenty years in worldwide literature. This empirical paper aimed to determine the tourists’ motivations for travelling to Romania’s dark tourism destinations and establishing them. A quantitative research method was applied based on a survey using a non-probabilistic technique based on convenience sampling. Secondary, it was studied the relationship between motivational determinants and tourists’ attitude-behaviour in visiting dark tourism sites (Theory of Planned Behaviour, TPB). The survey conducted online was primarily made of 40 items evaluated on the Likert scale. It has been used a sample based on 475 Romanian respondents: 72.3% who had already visited a dark tourism destination in Romania, and 27.8% who stated they planned to visit one. The theoretical framework has analysed five constructs as motivational determinants in the relationships with behavioural construct attitude (TPB). The results show support for two of five research hypotheses (H1 and H4). Dark experience (H1) and Unique learning experience (H4) have a significant and positive effect on Attitude. We did not find any significant effect of Engaging entertainment, Casual interest, and Emotional recreation on Attitude. Hence, H2, H3 and H5 are not supported. Based on these results, the government can develop tourism economic and marketing policy to develop dark tourism as important post-communist niche tourism. The practitioners can develop and promote tourism packages and products by applying the correct use of dark tourism sense. The present scientific paper’s originality is given by the lack of literature review studies based on empirical research on this topic. Limits of the research and future research directions are also pointed out in the conclusion part.Andreia SchneiderSilvia Anghel-VladLucia NegruțGheorghe GojeUniversity of Oradeaarticledark tourism; sites; motivations; attitude; Theory of Planned BehaviourBusinessHF5001-6182FinanceHG1-9999DEENFRITAnnals of the University of Oradea: Economic Science, Vol 30, Iss 1, Pp 140-150 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN FR IT
topic	dark tourism; sites; motivations; attitude; Theory of Planned Behaviour Business HF5001-6182 Finance HG1-9999
spellingShingle	dark tourism; sites; motivations; attitude; Theory of Planned Behaviour Business HF5001-6182 Finance HG1-9999 Andreia Schneider Silvia Anghel-Vlad Lucia Negruț Gheorghe Goje TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA
description	Nowadays, tourism plays an essential role in economic growth and development in many countries. Tourists have different travelling motivations and behavioural manifestations, helping tour operators decide suitable for them. Developing a dark tourism niche concept is a necessary step for correct use of it in theory and practice. Dark tourism is an important concept studied in the past twenty years in worldwide literature. This empirical paper aimed to determine the tourists’ motivations for travelling to Romania’s dark tourism destinations and establishing them. A quantitative research method was applied based on a survey using a non-probabilistic technique based on convenience sampling. Secondary, it was studied the relationship between motivational determinants and tourists’ attitude-behaviour in visiting dark tourism sites (Theory of Planned Behaviour, TPB). The survey conducted online was primarily made of 40 items evaluated on the Likert scale. It has been used a sample based on 475 Romanian respondents: 72.3% who had already visited a dark tourism destination in Romania, and 27.8% who stated they planned to visit one. The theoretical framework has analysed five constructs as motivational determinants in the relationships with behavioural construct attitude (TPB). The results show support for two of five research hypotheses (H1 and H4). Dark experience (H1) and Unique learning experience (H4) have a significant and positive effect on Attitude. We did not find any significant effect of Engaging entertainment, Casual interest, and Emotional recreation on Attitude. Hence, H2, H3 and H5 are not supported. Based on these results, the government can develop tourism economic and marketing policy to develop dark tourism as important post-communist niche tourism. The practitioners can develop and promote tourism packages and products by applying the correct use of dark tourism sense. The present scientific paper’s originality is given by the lack of literature review studies based on empirical research on this topic. Limits of the research and future research directions are also pointed out in the conclusion part.
format	article
author	Andreia Schneider Silvia Anghel-Vlad Lucia Negruț Gheorghe Goje
author_facet	Andreia Schneider Silvia Anghel-Vlad Lucia Negruț Gheorghe Goje
author_sort	Andreia Schneider
title	TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA
title_short	TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA
title_full	TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA
title_fullStr	TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA
title_full_unstemmed	TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA
title_sort	tourists’ motivations for visiting dark tourism sites. case of romania
publisher	University of Oradea
publishDate	2021
url	https://doaj.org/article/4d7728db9f46442688ea3a4437f2a229
work_keys_str_mv	AT andreiaschneider touristsmotivationsforvisitingdarktourismsitescaseofromania AT silviaanghelvlad touristsmotivationsforvisitingdarktourismsitescaseofromania AT lucianegrut touristsmotivationsforvisitingdarktourismsitescaseofromania AT gheorghegoje touristsmotivationsforvisitingdarktourismsitescaseofromania
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TOURISTS’ MOTIVATIONS FOR VISITING DARK TOURISM SITES. CASE OF ROMANIA

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