DO BRAND SATISFACTION, BRAND LOYALTY, AND LUXURY BRAND ATTACHMENT STILL RELEVANT TO ESCALATE CUSTOMER ADVOCACYNOWADAYS? A CASE STUDY ON THE CUSTOMER OF MARKETPLACES SELLING LUXURY BRANDED DAILY ELECTRONIC EQUIPMENT IN THE INDONESIAN MARKET
COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic. But, there is an interesting point about the digital...
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Autores principales: | Suryono I.A., Yacobus A., Brigitta M.Y.F. |
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Formato: | article |
Lenguaje: | EN RU |
Publicado: |
Russian Journal of Agricultural and Socio-Economic Sciences
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/4d87ace116d64f0eab0e6cd462152317 |
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