DO BRAND SATISFACTION, BRAND LOYALTY, AND LUXURY BRAND ATTACHMENT STILL RELEVANT TO ESCALATE CUSTOMER ADVOCACYNOWADAYS? A CASE STUDY ON THE CUSTOMER OF MARKETPLACES SELLING LUXURY BRANDED DAILY ELECTRONIC EQUIPMENT IN THE INDONESIAN MARKET

COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic. But, there is an interesting point about the digital...

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Auteurs principaux: Suryono I.A., Yacobus A., Brigitta M.Y.F.
Format: article
Langue:EN
RU
Publié: Russian Journal of Agricultural and Socio-Economic Sciences 2021
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Accès en ligne:https://doaj.org/article/4d87ace116d64f0eab0e6cd462152317
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