A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
Since the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively on...
Guardado en:
Autores principales: | , , , , , , , , , |
---|---|
Formato: | article |
Lenguaje: | EN |
Publicado: |
EDP Sciences
2021
|
Materias: | |
Acceso en línea: | https://doaj.org/article/4d9a8b78db65456c96b9bd2ef57c4163 |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
id |
oai:doaj.org-article:4d9a8b78db65456c96b9bd2ef57c4163 |
---|---|
record_format |
dspace |
spelling |
oai:doaj.org-article:4d9a8b78db65456c96b9bd2ef57c41632021-12-02T17:12:51ZA comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks2100-014X10.1051/epjconf/202125512003https://doaj.org/article/4d9a8b78db65456c96b9bd2ef57c41632021-01-01T00:00:00Zhttps://www.epj-conferences.org/articles/epjconf/pdf/2021/09/epjconf_eosam2021_12003.pdfhttps://doaj.org/toc/2100-014XSince the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively one-way channel. In this contribution, we explain how a transmedia perspective can transform a regular activity, as a photo contest for the International Day of Light 2021, into an interactive, comprehensive and functional event in Twitter, Instagram and Twitch.Rodríguez-Fernández Carlos DamiánCarnero BastiánCanabal MónicaÍnsua DamiánDoval AlejandroMuñoz AliciaSánchez RaúlLiñares RocíoGonzález XoánFlores-Arias M.T.EDP SciencesarticlePhysicsQC1-999ENEPJ Web of Conferences, Vol 255, p 12003 (2021) |
institution |
DOAJ |
collection |
DOAJ |
language |
EN |
topic |
Physics QC1-999 |
spellingShingle |
Physics QC1-999 Rodríguez-Fernández Carlos Damián Carnero Bastián Canabal Mónica Ínsua Damián Doval Alejandro Muñoz Alicia Sánchez Raúl Liñares Rocío González Xoán Flores-Arias M.T. A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks |
description |
Since the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively one-way channel. In this contribution, we explain how a transmedia perspective can transform a regular activity, as a photo contest for the International Day of Light 2021, into an interactive, comprehensive and functional event in Twitter, Instagram and Twitch. |
format |
article |
author |
Rodríguez-Fernández Carlos Damián Carnero Bastián Canabal Mónica Ínsua Damián Doval Alejandro Muñoz Alicia Sánchez Raúl Liñares Rocío González Xoán Flores-Arias M.T. |
author_facet |
Rodríguez-Fernández Carlos Damián Carnero Bastián Canabal Mónica Ínsua Damián Doval Alejandro Muñoz Alicia Sánchez Raúl Liñares Rocío González Xoán Flores-Arias M.T. |
author_sort |
Rodríguez-Fernández Carlos Damián |
title |
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks |
title_short |
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks |
title_full |
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks |
title_fullStr |
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks |
title_full_unstemmed |
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks |
title_sort |
comprehensive transmedia activity to commemorate the international day of light 2021 on social networks |
publisher |
EDP Sciences |
publishDate |
2021 |
url |
https://doaj.org/article/4d9a8b78db65456c96b9bd2ef57c4163 |
work_keys_str_mv |
AT rodriguezfernandezcarlosdamian acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT carnerobastian acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT canabalmonica acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT insuadamian acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT dovalalejandro acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT munozalicia acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT sanchezraul acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT linaresrocio acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT gonzalezxoan acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT floresariasmt acomprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT rodriguezfernandezcarlosdamian comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT carnerobastian comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT canabalmonica comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT insuadamian comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT dovalalejandro comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT munozalicia comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT sanchezraul comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT linaresrocio comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT gonzalezxoan comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks AT floresariasmt comprehensivetransmediaactivitytocommemoratetheinternationaldayoflight2021onsocialnetworks |
_version_ |
1718381376614432768 |