A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks

Since the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively on...

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Autores principales: Rodríguez-Fernández Carlos Damián, Carnero Bastián, Canabal Mónica, Ínsua Damián, Doval Alejandro, Muñoz Alicia, Sánchez Raúl, Liñares Rocío, González Xoán, Flores-Arias M.T.
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Lenguaje:EN
Publicado: EDP Sciences 2021
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Acceso en línea:https://doaj.org/article/4d9a8b78db65456c96b9bd2ef57c4163
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spelling oai:doaj.org-article:4d9a8b78db65456c96b9bd2ef57c41632021-12-02T17:12:51ZA comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks2100-014X10.1051/epjconf/202125512003https://doaj.org/article/4d9a8b78db65456c96b9bd2ef57c41632021-01-01T00:00:00Zhttps://www.epj-conferences.org/articles/epjconf/pdf/2021/09/epjconf_eosam2021_12003.pdfhttps://doaj.org/toc/2100-014XSince the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively one-way channel. In this contribution, we explain how a transmedia perspective can transform a regular activity, as a photo contest for the International Day of Light 2021, into an interactive, comprehensive and functional event in Twitter, Instagram and Twitch.Rodríguez-Fernández Carlos DamiánCarnero BastiánCanabal MónicaÍnsua DamiánDoval AlejandroMuñoz AliciaSánchez RaúlLiñares RocíoGonzález XoánFlores-Arias M.T.EDP SciencesarticlePhysicsQC1-999ENEPJ Web of Conferences, Vol 255, p 12003 (2021)
institution DOAJ
collection DOAJ
language EN
topic Physics
QC1-999
spellingShingle Physics
QC1-999
Rodríguez-Fernández Carlos Damián
Carnero Bastián
Canabal Mónica
Ínsua Damián
Doval Alejandro
Muñoz Alicia
Sánchez Raúl
Liñares Rocío
González Xoán
Flores-Arias M.T.
A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
description Since the advent of the COVID-19 pandemic, face-to-face outreach has been gradually replaced by dissemination through social networks. However, the use of social networks for outreaching is not easy since there is an important risk of biasing the communication by converting it into an exclusively one-way channel. In this contribution, we explain how a transmedia perspective can transform a regular activity, as a photo contest for the International Day of Light 2021, into an interactive, comprehensive and functional event in Twitter, Instagram and Twitch.
format article
author Rodríguez-Fernández Carlos Damián
Carnero Bastián
Canabal Mónica
Ínsua Damián
Doval Alejandro
Muñoz Alicia
Sánchez Raúl
Liñares Rocío
González Xoán
Flores-Arias M.T.
author_facet Rodríguez-Fernández Carlos Damián
Carnero Bastián
Canabal Mónica
Ínsua Damián
Doval Alejandro
Muñoz Alicia
Sánchez Raúl
Liñares Rocío
González Xoán
Flores-Arias M.T.
author_sort Rodríguez-Fernández Carlos Damián
title A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
title_short A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
title_full A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
title_fullStr A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
title_full_unstemmed A comprehensive transmedia activity to commemorate the International Day of Light 2021 on social networks
title_sort comprehensive transmedia activity to commemorate the international day of light 2021 on social networks
publisher EDP Sciences
publishDate 2021
url https://doaj.org/article/4d9a8b78db65456c96b9bd2ef57c4163
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