An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era
Since paper money is one of the Covid-19 transmission media, a touchless alternative is needed. Electronic money (e-money) is the best alternative. This study analyzes the growth, barriers, and challenges of e-money as a new means of payment in Indonesia by raising an empirical study on the millenni...
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EDP Sciences
2021
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oai:doaj.org-article:4deee5aec5b34635a4d3e3fb3da2a0c92021-11-08T15:19:58ZAn Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era2267-124210.1051/e3sconf/202131705014https://doaj.org/article/4deee5aec5b34635a4d3e3fb3da2a0c92021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/93/e3sconf_icenis2021_05014.pdfhttps://doaj.org/toc/2267-1242Since paper money is one of the Covid-19 transmission media, a touchless alternative is needed. Electronic money (e-money) is the best alternative. This study analyzes the growth, barriers, and challenges of e-money as a new means of payment in Indonesia by raising an empirical study on the millennial generation. Data was collected through interviews with the managers of e-money issuer companies and 18 millennial e-money customers. Using qualitative methods, this research concludes that the strategy for developing e-money is to create innovations that can make it safer for users to meet their daily needs in the post-covid era. Increased promos and cashback at merchants who have collaborated with products issued is also the most favourite development strategy for customers. E-money customers face obstacles faced by e-money customers include safety issues, limited merchants, unstable provider networks, and socio-cultural factors (the habit of using conventional cash payment methods). The challenge that e-money issuers face is competitors of similar products. Millennial Indonesia is an emerging market for e-money, and this study is the first qualitative study to bring together the topics of e-money, millennials, and green finance.Pertiwi Imanda Firmantyas PutriPuspita Rosana EriThaker Mohamed Asmy Byn Mohd ThasPratiwi Septi KurniaMustofa Nur HuriEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 317, p 05014 (2021) |
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Environmental sciences GE1-350 Pertiwi Imanda Firmantyas Putri Puspita Rosana Eri Thaker Mohamed Asmy Byn Mohd Thas Pratiwi Septi Kurnia Mustofa Nur Huri An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era |
description |
Since paper money is one of the Covid-19 transmission media, a touchless alternative is needed. Electronic money (e-money) is the best alternative. This study analyzes the growth, barriers, and challenges of e-money as a new means of payment in Indonesia by raising an empirical study on the millennial generation. Data was collected through interviews with the managers of e-money issuer companies and 18 millennial e-money customers. Using qualitative methods, this research concludes that the strategy for developing e-money is to create innovations that can make it safer for users to meet their daily needs in the post-covid era. Increased promos and cashback at merchants who have collaborated with products issued is also the most favourite development strategy for customers. E-money customers face obstacles faced by e-money customers include safety issues, limited merchants, unstable provider networks, and socio-cultural factors (the habit of using conventional cash payment methods). The challenge that e-money issuers face is competitors of similar products. Millennial Indonesia is an emerging market for e-money, and this study is the first qualitative study to bring together the topics of e-money, millennials, and green finance. |
format |
article |
author |
Pertiwi Imanda Firmantyas Putri Puspita Rosana Eri Thaker Mohamed Asmy Byn Mohd Thas Pratiwi Septi Kurnia Mustofa Nur Huri |
author_facet |
Pertiwi Imanda Firmantyas Putri Puspita Rosana Eri Thaker Mohamed Asmy Byn Mohd Thas Pratiwi Septi Kurnia Mustofa Nur Huri |
author_sort |
Pertiwi Imanda Firmantyas Putri |
title |
An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era |
title_short |
An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era |
title_full |
An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era |
title_fullStr |
An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era |
title_full_unstemmed |
An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era |
title_sort |
evaluation of e-money’s growth, barriers, and challenges to build green finance on post-covid era |
publisher |
EDP Sciences |
publishDate |
2021 |
url |
https://doaj.org/article/4deee5aec5b34635a4d3e3fb3da2a0c9 |
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