Contribution of TV Dramas and Movies in Strengthening Sustainable Tourism

This study aims to (a) identify the relationship between travel motivation and popular media (mainly films or TV programs), (b) examine the relationship between destination images and popular media as an information source, and (c) investigate the influence of popular media on destination’s decision...

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Auteurs principaux: Yidi Hua, Chompunuch Jittithavorn, Timothy J. Lee, Xiaohua Chen
Format: article
Langue:EN
Publié: MDPI AG 2021
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Accès en ligne:https://doaj.org/article/4e092b9c8f79411fbf44235701c0a4d9
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