The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic

This study examined the impacts of perceived risks on information search and risk reduction strategies as well as the relative importance of each risk reduction strategy. Multiple regression analysis was applied to analyze the sample of South Korean hotel customers and to test the hypotheses of the...

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Autores principales:	Yi-Wei Zhang, Jeong-Gil Choi, Armigon Ravshanovich Akhmedov
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	COVID-19 information searching perceived risk risk reduction strategy flexible management Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/4e3baec7f75d4c10baabdb0e2bd53b4c
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spelling	oai:doaj.org-article:4e3baec7f75d4c10baabdb0e2bd53b4c2021-11-11T19:48:11ZThe Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic10.3390/su1321122212071-1050https://doaj.org/article/4e3baec7f75d4c10baabdb0e2bd53b4c2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12221https://doaj.org/toc/2071-1050This study examined the impacts of perceived risks on information search and risk reduction strategies as well as the relative importance of each risk reduction strategy. Multiple regression analysis was applied to analyze the sample of South Korean hotel customers and to test the hypotheses of the study. It was found that when hotel customers faced the same kind of risk, they adopted different information search strategies to reduce various risks during the COVID-19 pandemic. Moreover, ‘following hotel employee’s advice’ was perceived to be the most important information search strategy to reduce risks. This is the first study to compare the differences of perceived risk and information search strategies under the COVID-19 pandemic and normal conditions to help hotels to develop more effective strategies to recover from the pandemic. The results of the study should be interpreted with care since it was based on Korean hotel customers. The influence of cultural differences in perceived risk and information search strategy should be addressed in future studies. The study contributes to the tourism and hospitality information search and risk reduction strategy-related literature and recommends avenues for further research in the field.Yi-Wei ZhangJeong-Gil ChoiArmigon Ravshanovich AkhmedovMDPI AGarticleCOVID-19information searchingperceived riskrisk reduction strategyflexible managementEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12221, p 12221 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	COVID-19 information searching perceived risk risk reduction strategy flexible management Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	COVID-19 information searching perceived risk risk reduction strategy flexible management Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Yi-Wei Zhang Jeong-Gil Choi Armigon Ravshanovich Akhmedov The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic
description	This study examined the impacts of perceived risks on information search and risk reduction strategies as well as the relative importance of each risk reduction strategy. Multiple regression analysis was applied to analyze the sample of South Korean hotel customers and to test the hypotheses of the study. It was found that when hotel customers faced the same kind of risk, they adopted different information search strategies to reduce various risks during the COVID-19 pandemic. Moreover, ‘following hotel employee’s advice’ was perceived to be the most important information search strategy to reduce risks. This is the first study to compare the differences of perceived risk and information search strategies under the COVID-19 pandemic and normal conditions to help hotels to develop more effective strategies to recover from the pandemic. The results of the study should be interpreted with care since it was based on Korean hotel customers. The influence of cultural differences in perceived risk and information search strategy should be addressed in future studies. The study contributes to the tourism and hospitality information search and risk reduction strategy-related literature and recommends avenues for further research in the field.
format	article
author	Yi-Wei Zhang Jeong-Gil Choi Armigon Ravshanovich Akhmedov
author_facet	Yi-Wei Zhang Jeong-Gil Choi Armigon Ravshanovich Akhmedov
author_sort	Yi-Wei Zhang
title	The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic
title_short	The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic
title_full	The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic
title_fullStr	The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic
title_full_unstemmed	The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic
title_sort	impacts of perceived risks on information search and risk reduction strategies: a study of the hotel industry during the covid-19 pandemic
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/4e3baec7f75d4c10baabdb0e2bd53b4c
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The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic

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