What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives

Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season....

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Autores principales:	Laura Maria Wallnoefer, Petra Riefler, Oliver Meixner
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	seasonal food local food choice-based conjoint analysis discrete choice experiment consumer preference sustainable consumption Chemical technology TP1-1185
Acceso en línea:	https://doaj.org/article/4e3fa36ba76d43848d0fdd713547bceb
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spelling	oai:doaj.org-article:4e3fa36ba76d43848d0fdd713547bceb2021-11-25T17:34:36ZWhat Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives10.3390/foods101127152304-8158https://doaj.org/article/4e3fa36ba76d43848d0fdd713547bceb2021-11-01T00:00:00Zhttps://www.mdpi.com/2304-8158/10/11/2715https://doaj.org/toc/2304-8158Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season. The aim of this study is to (i) identify which motives for local food choices are also relevant for local seasonal food choices and (ii) investigate whether environmental motives become (more) relevant for these environmentally friendly choices. To assess consumer perceptions of socioeconomic, health, and environmental aspects, a survey in combination with a choice-based conjoint experiment to measure consumer preferences for seasonal (apples) and non-seasonal choices (tomatoes) was conducted. The data were collected by means of an online-panel survey (<i>n</i> = 499) and analyzed using two structural equation models. Results revealed that while the support of the local economy presents the most relevant driver, consumers’ price sensibility is even more relevant as a barrier. What differs is the relevance of authenticity and local identity. While local seasonal food provides environmental benefits to consumers, these benefits have no implications for the relevance of environmental motives. Based on these findings, we derive evidence-based recommendations for policymakers and marketers and propositions for future research regarding additional drivers and barriers for local seasonal food consumption.Laura Maria WallnoeferPetra RieflerOliver MeixnerMDPI AGarticleseasonal foodlocal foodchoice-based conjoint analysisdiscrete choice experimentconsumer preferencesustainable consumptionChemical technologyTP1-1185ENFoods, Vol 10, Iss 2715, p 2715 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	seasonal food local food choice-based conjoint analysis discrete choice experiment consumer preference sustainable consumption Chemical technology TP1-1185
spellingShingle	seasonal food local food choice-based conjoint analysis discrete choice experiment consumer preference sustainable consumption Chemical technology TP1-1185 Laura Maria Wallnoefer Petra Riefler Oliver Meixner What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
description	Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season. The aim of this study is to (i) identify which motives for local food choices are also relevant for local seasonal food choices and (ii) investigate whether environmental motives become (more) relevant for these environmentally friendly choices. To assess consumer perceptions of socioeconomic, health, and environmental aspects, a survey in combination with a choice-based conjoint experiment to measure consumer preferences for seasonal (apples) and non-seasonal choices (tomatoes) was conducted. The data were collected by means of an online-panel survey (<i>n</i> = 499) and analyzed using two structural equation models. Results revealed that while the support of the local economy presents the most relevant driver, consumers’ price sensibility is even more relevant as a barrier. What differs is the relevance of authenticity and local identity. While local seasonal food provides environmental benefits to consumers, these benefits have no implications for the relevance of environmental motives. Based on these findings, we derive evidence-based recommendations for policymakers and marketers and propositions for future research regarding additional drivers and barriers for local seasonal food consumption.
format	article
author	Laura Maria Wallnoefer Petra Riefler Oliver Meixner
author_facet	Laura Maria Wallnoefer Petra Riefler Oliver Meixner
author_sort	Laura Maria Wallnoefer
title	What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_short	What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_full	What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_fullStr	What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_full_unstemmed	What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
title_sort	what drives the choice of local seasonal food? analysis of the importance of different key motives
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/4e3fa36ba76d43848d0fdd713547bceb
work_keys_str_mv	AT lauramariawallnoefer whatdrivesthechoiceoflocalseasonalfoodanalysisoftheimportanceofdifferentkeymotives AT petrariefler whatdrivesthechoiceoflocalseasonalfoodanalysisoftheimportanceofdifferentkeymotives AT olivermeixner whatdrivesthechoiceoflocalseasonalfoodanalysisoftheimportanceofdifferentkeymotives
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What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives

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