Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?

With a surging number of online courses on MOOC (Massive Open Online Course) platforms, online learners face increasing difficulties in choosing which courses to take. Online course reviews posted by previous learners provide valuable information for prospective learners to make informed course sele...

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Autores principales:	Zhao Du, Fang Wang, Shan Wang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	online learning MOOCs online review review quality review helpfulness helpfulness vote Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/4ec14bdeeb4d4bdaa9d69eb0a7edec9e
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spelling	oai:doaj.org-article:4ec14bdeeb4d4bdaa9d69eb0a7edec9e2021-11-11T19:48:30ZReviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?10.3390/su1321122302071-1050https://doaj.org/article/4ec14bdeeb4d4bdaa9d69eb0a7edec9e2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12230https://doaj.org/toc/2071-1050With a surging number of online courses on MOOC (Massive Open Online Course) platforms, online learners face increasing difficulties in choosing which courses to take. Online course reviews posted by previous learners provide valuable information for prospective learners to make informed course selections. This research investigates the effects of reviewer experience and expertise on reviewer competence in contributing high-quality and helpful reviews for online courses. The empirical study of 39,114 online reviews from 3276 online courses on a leading MOOC platform in China reveals that both reviewer experience and expertise positively affect reviewer competence in contributing helpful reviews. In particular, the effect of reviewer expertise on reviewer competence in contributing helpful reviews is much more prominent than that of reviewer experience. Reviewer experience and expertise do not interact in enhancing reviewer competence. The analysis also reveals distinct groups of reviewers. Specifically, reviewers with low expertise and low experience contribute the majority of the reviews; reviewers with high expertise and high experience are rare, accounting for a small portion of the reviews; the rest of the reviews are from reviewers with high expertise, but low experience, or those with low expertise, but high experience. Our work offers a new analytical approach to online learning and online review literature by considering reviewer experience and expertise as reviewer competence dimensions. The results suggest the necessity of focusing on reviewer expertise, instead of reviewer experience, in choosing and recommending reviewers for online courses.Zhao DuFang WangShan WangMDPI AGarticleonline learningMOOCsonline reviewreview qualityreview helpfulnesshelpfulness voteEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12230, p 12230 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	online learning MOOCs online review review quality review helpfulness helpfulness vote Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	online learning MOOCs online review review quality review helpfulness helpfulness vote Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Zhao Du Fang Wang Shan Wang Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?
description	With a surging number of online courses on MOOC (Massive Open Online Course) platforms, online learners face increasing difficulties in choosing which courses to take. Online course reviews posted by previous learners provide valuable information for prospective learners to make informed course selections. This research investigates the effects of reviewer experience and expertise on reviewer competence in contributing high-quality and helpful reviews for online courses. The empirical study of 39,114 online reviews from 3276 online courses on a leading MOOC platform in China reveals that both reviewer experience and expertise positively affect reviewer competence in contributing helpful reviews. In particular, the effect of reviewer expertise on reviewer competence in contributing helpful reviews is much more prominent than that of reviewer experience. Reviewer experience and expertise do not interact in enhancing reviewer competence. The analysis also reveals distinct groups of reviewers. Specifically, reviewers with low expertise and low experience contribute the majority of the reviews; reviewers with high expertise and high experience are rare, accounting for a small portion of the reviews; the rest of the reviews are from reviewers with high expertise, but low experience, or those with low expertise, but high experience. Our work offers a new analytical approach to online learning and online review literature by considering reviewer experience and expertise as reviewer competence dimensions. The results suggest the necessity of focusing on reviewer expertise, instead of reviewer experience, in choosing and recommending reviewers for online courses.
format	article
author	Zhao Du Fang Wang Shan Wang
author_facet	Zhao Du Fang Wang Shan Wang
author_sort	Zhao Du
title	Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?
title_short	Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?
title_full	Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?
title_fullStr	Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?
title_full_unstemmed	Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?
title_sort	reviewer experience vs. expertise: which matters more for good course reviews in online learning?
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/4ec14bdeeb4d4bdaa9d69eb0a7edec9e
work_keys_str_mv	AT zhaodu reviewerexperiencevsexpertisewhichmattersmoreforgoodcoursereviewsinonlinelearning AT fangwang reviewerexperiencevsexpertisewhichmattersmoreforgoodcoursereviewsinonlinelearning AT shanwang reviewerexperiencevsexpertisewhichmattersmoreforgoodcoursereviewsinonlinelearning
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Reviewer Experience vs. Expertise: Which Matters More for Good Course Reviews in Online Learning?

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