Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach

Agricultural development projects often struggle to show impact because they lack agile and cost-effective data collection tools and approaches. Due to the lack of real-time feedback data, they are not responsive to emerging opportunities during project implementation and often miss the needs of ben...

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Autor principal:	Anton Eitzinger
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	digital agriculture ICT IVR interactive voice response farmers feedback two-way communication Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456
Acceso en línea:	https://doaj.org/article/4ec41b2c77124a038ca18f67c2cbbb69
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spelling	oai:doaj.org-article:4ec41b2c77124a038ca18f67c2cbbb692021-11-16T07:38:32ZData Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach2571-581X10.3389/fsufs.2021.727058https://doaj.org/article/4ec41b2c77124a038ca18f67c2cbbb692021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fsufs.2021.727058/fullhttps://doaj.org/toc/2571-581XAgricultural development projects often struggle to show impact because they lack agile and cost-effective data collection tools and approaches. Due to the lack of real-time feedback data, they are not responsive to emerging opportunities during project implementation and often miss the needs of beneficiaries. This study evaluates the application of the 5Q approach (5Q). It shows findings from analyzing more than 37,000 call log records from studies among five countries. Results show that response rate and completion status for interactive voice response (IVR) surveys vary between countries, survey types, and survey topics. The complexity of question trees, the number of question blocks in a tree, and the total call duration are relevant parameters to improve response and survey completion rate. One of the main advantages of IVR surveys is low cost and time efficiency. The total cost for operating 1,000 calls of 5 min each in five countries was 1,600 USD. To take full advantage of 5Q, questions and question-logic trees must follow the principle of keeping surveys smart and simple and aligned to the project's theory of change and research questions. Lessons learned from operating the IVR surveys in five countries show that the response rate improves through quality control of the phone contact database, using a larger pool of phone numbers to reach the desired target response rate, and using project communication channels to announce the IVR surveys. Among other things, the respondent's first impression is decisive. Thus, the introduction and the consent request largely determine the response and completion rate.Anton EitzingerFrontiers Media S.A.articledigital agricultureICTIVRinteractive voice responsefarmers feedbacktwo-way communicationNutrition. Foods and food supplyTX341-641Food processing and manufactureTP368-456ENFrontiers in Sustainable Food Systems, Vol 5 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	digital agriculture ICT IVR interactive voice response farmers feedback two-way communication Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456
spellingShingle	digital agriculture ICT IVR interactive voice response farmers feedback two-way communication Nutrition. Foods and food supply TX341-641 Food processing and manufacture TP368-456 Anton Eitzinger Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach
description	Agricultural development projects often struggle to show impact because they lack agile and cost-effective data collection tools and approaches. Due to the lack of real-time feedback data, they are not responsive to emerging opportunities during project implementation and often miss the needs of beneficiaries. This study evaluates the application of the 5Q approach (5Q). It shows findings from analyzing more than 37,000 call log records from studies among five countries. Results show that response rate and completion status for interactive voice response (IVR) surveys vary between countries, survey types, and survey topics. The complexity of question trees, the number of question blocks in a tree, and the total call duration are relevant parameters to improve response and survey completion rate. One of the main advantages of IVR surveys is low cost and time efficiency. The total cost for operating 1,000 calls of 5 min each in five countries was 1,600 USD. To take full advantage of 5Q, questions and question-logic trees must follow the principle of keeping surveys smart and simple and aligned to the project's theory of change and research questions. Lessons learned from operating the IVR surveys in five countries show that the response rate improves through quality control of the phone contact database, using a larger pool of phone numbers to reach the desired target response rate, and using project communication channels to announce the IVR surveys. Among other things, the respondent's first impression is decisive. Thus, the introduction and the consent request largely determine the response and completion rate.
format	article
author	Anton Eitzinger
author_facet	Anton Eitzinger
author_sort	Anton Eitzinger
title	Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach
title_short	Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach
title_full	Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach
title_fullStr	Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach
title_full_unstemmed	Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach
title_sort	data collection smart and simple: evaluation and metanalysis of call data from studies applying the 5q approach
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/4ec41b2c77124a038ca18f67c2cbbb69
work_keys_str_mv	AT antoneitzinger datacollectionsmartandsimpleevaluationandmetanalysisofcalldatafromstudiesapplyingthe5qapproach
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Data Collection Smart and Simple: Evaluation and Metanalysis of Call Data From Studies Applying the 5Q Approach

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