Exploring Pro-Environmental Behaviour in FMCG Supply Chain
This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicato...
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Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2021
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oai:doaj.org-article:4f65f0b28a4c4af28e770e553017e5ab2021-11-07T00:37:27ZExploring Pro-Environmental Behaviour in FMCG Supply Chain1330-36511848-6339https://doaj.org/article/4f65f0b28a4c4af28e770e553017e5ab2021-01-01T00:00:00Zhttps://hrcak.srce.hr/file/385026https://doaj.org/toc/1330-3651https://doaj.org/toc/1848-6339This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider as most important for the prediction of the pro-environmental behaviour concept. The findings showed a statistically significant correlation between the green indicators of pro-environmental behaviour, such as reverse logistics, the packaging waste management, energy consumption, ecological awareness, acting in accordance with green moral codes, compliances with legal and statutory ecological norms, interior hygiene and ecological infrastructure. The differences in these indicators are particularly visible among the observed participants in the supply chain and between the places of residence of employees (EU/non-EU countries). The test results served as the basis for defining a model for predicting pro-environmental behaviour. Future research should focus on extending the sample of research to the EU market, in order to make a better comparative analysis between EU and non-EU countries.Jelena KončarRadenko MarićGoran Vukmirović*Sonja VučenovićFaculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek articleecological normsemployeesFMCGpro-environmental behavioursupply chainEngineering (General). Civil engineering (General)TA1-2040ENTehnički Vjesnik, Vol 28, Iss 6, Pp 2060-2071 (2021) |
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DOAJ |
language |
EN |
topic |
ecological norms employees FMCG pro-environmental behaviour supply chain Engineering (General). Civil engineering (General) TA1-2040 |
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ecological norms employees FMCG pro-environmental behaviour supply chain Engineering (General). Civil engineering (General) TA1-2040 Jelena Končar Radenko Marić Goran Vukmirović* Sonja Vučenović Exploring Pro-Environmental Behaviour in FMCG Supply Chain |
description |
This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider as most important for the prediction of the pro-environmental behaviour concept. The findings showed a statistically significant correlation between the green indicators of pro-environmental behaviour, such as reverse logistics, the packaging waste management, energy consumption, ecological awareness, acting in accordance with green moral codes, compliances with legal and statutory ecological norms, interior hygiene and ecological infrastructure. The differences in these indicators are particularly visible among the observed participants in the supply chain and between the places of residence of employees (EU/non-EU countries). The test results served as the basis for defining a model for predicting pro-environmental behaviour. Future research should focus on extending the sample of research to the EU market, in order to make a better comparative analysis between EU and non-EU countries. |
format |
article |
author |
Jelena Končar Radenko Marić Goran Vukmirović* Sonja Vučenović |
author_facet |
Jelena Končar Radenko Marić Goran Vukmirović* Sonja Vučenović |
author_sort |
Jelena Končar |
title |
Exploring Pro-Environmental Behaviour in FMCG Supply Chain |
title_short |
Exploring Pro-Environmental Behaviour in FMCG Supply Chain |
title_full |
Exploring Pro-Environmental Behaviour in FMCG Supply Chain |
title_fullStr |
Exploring Pro-Environmental Behaviour in FMCG Supply Chain |
title_full_unstemmed |
Exploring Pro-Environmental Behaviour in FMCG Supply Chain |
title_sort |
exploring pro-environmental behaviour in fmcg supply chain |
publisher |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek |
publishDate |
2021 |
url |
https://doaj.org/article/4f65f0b28a4c4af28e770e553017e5ab |
work_keys_str_mv |
AT jelenakoncar exploringproenvironmentalbehaviourinfmcgsupplychain AT radenkomaric exploringproenvironmentalbehaviourinfmcgsupplychain AT goranvukmirovic exploringproenvironmentalbehaviourinfmcgsupplychain AT sonjavucenovic exploringproenvironmentalbehaviourinfmcgsupplychain |
_version_ |
1718443609662947328 |