Exploring Pro-Environmental Behaviour in FMCG Supply Chain

This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicato...

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Autores principales: Jelena Končar, Radenko Marić, Goran Vukmirović*, Sonja Vučenović
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Lenguaje:EN
Publicado: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2021
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Acceso en línea:https://doaj.org/article/4f65f0b28a4c4af28e770e553017e5ab
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spelling oai:doaj.org-article:4f65f0b28a4c4af28e770e553017e5ab2021-11-07T00:37:27ZExploring Pro-Environmental Behaviour in FMCG Supply Chain1330-36511848-6339https://doaj.org/article/4f65f0b28a4c4af28e770e553017e5ab2021-01-01T00:00:00Zhttps://hrcak.srce.hr/file/385026https://doaj.org/toc/1330-3651https://doaj.org/toc/1848-6339This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider as most important for the prediction of the pro-environmental behaviour concept. The findings showed a statistically significant correlation between the green indicators of pro-environmental behaviour, such as reverse logistics, the packaging waste management, energy consumption, ecological awareness, acting in accordance with green moral codes, compliances with legal and statutory ecological norms, interior hygiene and ecological infrastructure. The differences in these indicators are particularly visible among the observed participants in the supply chain and between the places of residence of employees (EU/non-EU countries). The test results served as the basis for defining a model for predicting pro-environmental behaviour. Future research should focus on extending the sample of research to the EU market, in order to make a better comparative analysis between EU and non-EU countries.Jelena KončarRadenko MarićGoran Vukmirović*Sonja VučenovićFaculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek articleecological normsemployeesFMCGpro-environmental behavioursupply chainEngineering (General). Civil engineering (General)TA1-2040ENTehnički Vjesnik, Vol 28, Iss 6, Pp 2060-2071 (2021)
institution DOAJ
collection DOAJ
language EN
topic ecological norms
employees
FMCG
pro-environmental behaviour
supply chain
Engineering (General). Civil engineering (General)
TA1-2040
spellingShingle ecological norms
employees
FMCG
pro-environmental behaviour
supply chain
Engineering (General). Civil engineering (General)
TA1-2040
Jelena Končar
Radenko Marić
Goran Vukmirović*
Sonja Vučenović
Exploring Pro-Environmental Behaviour in FMCG Supply Chain
description This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider as most important for the prediction of the pro-environmental behaviour concept. The findings showed a statistically significant correlation between the green indicators of pro-environmental behaviour, such as reverse logistics, the packaging waste management, energy consumption, ecological awareness, acting in accordance with green moral codes, compliances with legal and statutory ecological norms, interior hygiene and ecological infrastructure. The differences in these indicators are particularly visible among the observed participants in the supply chain and between the places of residence of employees (EU/non-EU countries). The test results served as the basis for defining a model for predicting pro-environmental behaviour. Future research should focus on extending the sample of research to the EU market, in order to make a better comparative analysis between EU and non-EU countries.
format article
author Jelena Končar
Radenko Marić
Goran Vukmirović*
Sonja Vučenović
author_facet Jelena Končar
Radenko Marić
Goran Vukmirović*
Sonja Vučenović
author_sort Jelena Končar
title Exploring Pro-Environmental Behaviour in FMCG Supply Chain
title_short Exploring Pro-Environmental Behaviour in FMCG Supply Chain
title_full Exploring Pro-Environmental Behaviour in FMCG Supply Chain
title_fullStr Exploring Pro-Environmental Behaviour in FMCG Supply Chain
title_full_unstemmed Exploring Pro-Environmental Behaviour in FMCG Supply Chain
title_sort exploring pro-environmental behaviour in fmcg supply chain
publisher Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
publishDate 2021
url https://doaj.org/article/4f65f0b28a4c4af28e770e553017e5ab
work_keys_str_mv AT jelenakoncar exploringproenvironmentalbehaviourinfmcgsupplychain
AT radenkomaric exploringproenvironmentalbehaviourinfmcgsupplychain
AT goranvukmirovic exploringproenvironmentalbehaviourinfmcgsupplychain
AT sonjavucenovic exploringproenvironmentalbehaviourinfmcgsupplychain
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