The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia

This study investigates the factors contributing to the mobile commerce usage among rural entrepreneurs in Peninsular Malaysia. By using the Unified Theory of Acceptance and Use of Technology (UTAUT), the relationship between performance expectancy, effort expectancy, social influence and facilitati...

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Autores principales:	Nur Syafiqah A.Samad, Fadhilahanim Aryani Abdullah, Mohd Fathi Abu Yaziz, Norzalizah Bahari
Formato:	article
Lenguaje:	EN
Publicado:	International Association of Online Engineering (IAOE) 2021
Materias:	mobile commerce utilization factors influencing utaut rural entrepreneurs Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/4fa9f12e58b541a7bef6002fd0e0e96f
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spelling	oai:doaj.org-article:4fa9f12e58b541a7bef6002fd0e0e96f2021-12-02T16:47:59ZThe Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia1865-792310.3991/ijim.v15i20.23751https://doaj.org/article/4fa9f12e58b541a7bef6002fd0e0e96f2021-10-01T00:00:00Zhttps://online-journals.org/index.php/i-jim/article/view/23751https://doaj.org/toc/1865-7923This study investigates the factors contributing to the mobile commerce usage among rural entrepreneurs in Peninsular Malaysia. By using the Unified Theory of Acceptance and Use of Technology (UTAUT), the relationship between performance expectancy, effort expectancy, social influence and facilitating conditions on the utilization of mobile commerce were examined. Face to face survey method was used for data collection. 360 samples were subsequently analysed using the Partial Least Square-Structural Equation Modelling (PLS- SEM) method. The study found that social influence was the most influential factor in mobile commerce utilization. The performance expectancy, effort expectancy, social influence, and facilitating conditions were positive and significantly influenced the use of mobile commerce among rural entrepreneurs in Peninsular Malaysia. The findings were added significantly in bridging the knowledge gap concerning the elements influencing the mobile commerce usage among rural entrepreneurs. This empirical study provides significant input to all stakeholders, including government, relevant stakeholders (e.g. entrepreneurs, supply chain industry, telecommunications industry, and ICT industry), and local communities.Nur Syafiqah A.SamadFadhilahanim Aryani AbdullahMohd Fathi Abu YazizNorzalizah BahariInternational Association of Online Engineering (IAOE)articlemobile commerceutilizationfactors influencingutautrural entrepreneursTelecommunicationTK5101-6720ENInternational Journal of Interactive Mobile Technologies, Vol 15, Iss 20, Pp 131-145 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	mobile commerce utilization factors influencing utaut rural entrepreneurs Telecommunication TK5101-6720
spellingShingle	mobile commerce utilization factors influencing utaut rural entrepreneurs Telecommunication TK5101-6720 Nur Syafiqah A.Samad Fadhilahanim Aryani Abdullah Mohd Fathi Abu Yaziz Norzalizah Bahari The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
description	This study investigates the factors contributing to the mobile commerce usage among rural entrepreneurs in Peninsular Malaysia. By using the Unified Theory of Acceptance and Use of Technology (UTAUT), the relationship between performance expectancy, effort expectancy, social influence and facilitating conditions on the utilization of mobile commerce were examined. Face to face survey method was used for data collection. 360 samples were subsequently analysed using the Partial Least Square-Structural Equation Modelling (PLS- SEM) method. The study found that social influence was the most influential factor in mobile commerce utilization. The performance expectancy, effort expectancy, social influence, and facilitating conditions were positive and significantly influenced the use of mobile commerce among rural entrepreneurs in Peninsular Malaysia. The findings were added significantly in bridging the knowledge gap concerning the elements influencing the mobile commerce usage among rural entrepreneurs. This empirical study provides significant input to all stakeholders, including government, relevant stakeholders (e.g. entrepreneurs, supply chain industry, telecommunications industry, and ICT industry), and local communities.
format	article
author	Nur Syafiqah A.Samad Fadhilahanim Aryani Abdullah Mohd Fathi Abu Yaziz Norzalizah Bahari
author_facet	Nur Syafiqah A.Samad Fadhilahanim Aryani Abdullah Mohd Fathi Abu Yaziz Norzalizah Bahari
author_sort	Nur Syafiqah A.Samad
title	The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
title_short	The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
title_full	The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
title_fullStr	The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
title_full_unstemmed	The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
title_sort	factors influencing the usage of mobile commerce among rural entrepreneurs in peninsular malaysia
publisher	International Association of Online Engineering (IAOE)
publishDate	2021
url	https://doaj.org/article/4fa9f12e58b541a7bef6002fd0e0e96f
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The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia

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