The Factors Influencing the Usage of Mobile Commerce among Rural Entrepreneurs in Peninsular Malaysia
This study investigates the factors contributing to the mobile commerce usage among rural entrepreneurs in Peninsular Malaysia. By using the Unified Theory of Acceptance and Use of Technology (UTAUT), the relationship between performance expectancy, effort expectancy, social influence and facilitati...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
International Association of Online Engineering (IAOE)
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/4fa9f12e58b541a7bef6002fd0e0e96f |
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