The Economic Theory of Advertising: The Directions of Formation
One of the key tools that are traditionally used in solving media strategizing problems is advertising. The impacts of advertising on the processes taking place in the economy are significant and remarkably diverse, thus raising a big question to the media strategists to systematize and classify bot...
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| Format: | article |
| Langue: | EN RU |
| Publié: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2020
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| Accès en ligne: | https://doaj.org/article/4fbebd54d82f493781dcff4ab0a2141f |
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