To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period

The study To Publish, Make Known and Sell is based on verified existence of competition tensions between the 15th century typographers/publishers, related to the absence of functional regulatory tools of book production of the incunabula period. The increase in the number of book-printers within the...

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Autor principal:	Lucia Lichnerová
Formato:	article
Lenguaje:	DE EN FR PL
Publicado:	Grupa Cogito 2021
Materias:	book advertisements – incunabula period – book trade – incunabula short title catalogue – gesamtkatalog der wiegendrucke History of scholarship and learning. The humanities AZ20-999 Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/4fd1b1c8215f4950ab868fbc4c8c15dd
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spelling	oai:doaj.org-article:4fd1b1c8215f4950ab868fbc4c8c15dd2021-11-04T09:34:34ZTo Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period1897-07882544-873010.33077/uw.25448730.zbkh.2021.675https://doaj.org/article/4fd1b1c8215f4950ab868fbc4c8c15dd2021-09-01T00:00:00Zhttp://bookhistory.uw.edu.pl/index.php/zbadannadksiazka/article/view/675https://doaj.org/toc/1897-0788https://doaj.org/toc/2544-8730The study To Publish, Make Known and Sell is based on verified existence of competition tensions between the 15th century typographers/publishers, related to the absence of functional regulatory tools of book production of the incunabula period. The increase in the number of book-printers within the relatively narrow geographical area, disregard of publishers’ privileges, the emergence of pirated reprints, as well as insufficient self-promotion on the book market through introducing novelties had concentrated typographers’ attention on devising new tools of securing their triumph in publisher’s competition – the so called book advertisements. The author has analysed 44 promotional posters of the incunabula period from several points of view and attempted to identify their design elements, which on the one hand showed signs of certain standardization, while on the other hand they were subject to personal creativity of their creator. She gives detailed overview of the circumstances of the origin, typographic design and contents of book advertisements of several kinds within the context of promoting either the existing or planned editions, of one edition or a group of books; specifically focusing on the unique types of advertising. In conclusion, the author cites the circumstances of the extinction of book advertisements related to the rise of the new promotional tool – booksellers’ catalogue and submits a bibliography of the book advertisements dating from the 15th century.Lucia LichnerováGrupa Cogitoarticlebook advertisements – incunabula period – book trade – incunabula short title catalogue – gesamtkatalog der wiegendruckeHistory of scholarship and learning. The humanitiesAZ20-999Bibliography. Library science. Information resourcesZDEENFRPLZ Badań nad Książką i Księgozbiorami Historycznymi, Vol 15, Iss 3, Pp 331-356 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN FR PL
topic	book advertisements – incunabula period – book trade – incunabula short title catalogue – gesamtkatalog der wiegendrucke History of scholarship and learning. The humanities AZ20-999 Bibliography. Library science. Information resources Z
spellingShingle	book advertisements – incunabula period – book trade – incunabula short title catalogue – gesamtkatalog der wiegendrucke History of scholarship and learning. The humanities AZ20-999 Bibliography. Library science. Information resources Z Lucia Lichnerová To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period
description	The study To Publish, Make Known and Sell is based on verified existence of competition tensions between the 15th century typographers/publishers, related to the absence of functional regulatory tools of book production of the incunabula period. The increase in the number of book-printers within the relatively narrow geographical area, disregard of publishers’ privileges, the emergence of pirated reprints, as well as insufficient self-promotion on the book market through introducing novelties had concentrated typographers’ attention on devising new tools of securing their triumph in publisher’s competition – the so called book advertisements. The author has analysed 44 promotional posters of the incunabula period from several points of view and attempted to identify their design elements, which on the one hand showed signs of certain standardization, while on the other hand they were subject to personal creativity of their creator. She gives detailed overview of the circumstances of the origin, typographic design and contents of book advertisements of several kinds within the context of promoting either the existing or planned editions, of one edition or a group of books; specifically focusing on the unique types of advertising. In conclusion, the author cites the circumstances of the extinction of book advertisements related to the rise of the new promotional tool – booksellers’ catalogue and submits a bibliography of the book advertisements dating from the 15th century.
format	article
author	Lucia Lichnerová
author_facet	Lucia Lichnerová
author_sort	Lucia Lichnerová
title	To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period
title_short	To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period
title_full	To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period
title_fullStr	To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period
title_full_unstemmed	To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period
title_sort	to publish, make known and sell or promoting printed books in the incunabula period
publisher	Grupa Cogito
publishDate	2021
url	https://doaj.org/article/4fd1b1c8215f4950ab868fbc4c8c15dd
work_keys_str_mv	AT lucialichnerova topublishmakeknownandsellorpromotingprintedbooksintheincunabulaperiod
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To Publish, Make Known and Sell or Promoting Printed Books in the Incunabula Period

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