EXAMINATION OF SOCIAL RESPONSIBILITY ACTIVITIES OF FOOTBALL CLUBS (EXAMPLE OF BJK, FB, GS AND TS)
The objective of this research, which is focused on CSR (Corporate Social Responsibility) activities of the football clubs in Turkey, is to reveal the objective, content and target groups of the CSR activities that are performed by the clubs of Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor, to d...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/4fd5cacecf7847f2bed1c54ae761b6d1 |
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| Sumario: | The objective of this research, which is focused on CSR (Corporate Social Responsibility) activities of the football clubs in Turkey, is to reveal the objective, content and target groups of the CSR activities that are performed by the clubs of Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor, to determine the types of practices they implement in CSR activities and to determine the gains they achieve. The method used in this study was qualitative in nature and document analysis was used. The study included the sports clubs which compete in premier leagues of football and basketball in Turkey. The data was collected by the researchers from web sites of the clubs and local and national news sites. 34 CSR activities are examined in total in the research, including Beşiktaş (10), Fenerbahçe (8), Galatasaray (9) and Trabzonspor (7). Type and frequency of practices are determined as below in these 34 projects; corporate support (14), product donation (8), promotion support (8), secondment (7), social/sportive activity (6), building and equipment support (3), transfer of |
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