Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan

<p><em>This study analyzes the influence of market orientation and entrepreneurial orientation on performance marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The purpose of this research was carried out to: (1) determine the influence ...

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Autores principales:	Rizki Aulia, Miguna Astuti, Hariyanto Ridwan
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2019
Materias:	market orientation, entrepreneurial orientation, performance marketing Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/4fddfce06deb426da262a066d28de095
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spelling	oai:doaj.org-article:4fddfce06deb426da262a066d28de0952021-11-05T05:03:36ZMeningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan1693-76192580-417010.30596/jimb.v20i1.2397https://doaj.org/article/4fddfce06deb426da262a066d28de0952019-10-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/2397https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>This study analyzes the influence of market orientation and entrepreneurial orientation on performance marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The purpose of this research was carried out to: (1) determine the influence of market orientation on performance marketing; (2) determine the influence of entrepreneurial orientation effect on performance marketing. With descriptive quantitative approach, the sampling techniques used in this research is total population sampling. The primary data are obtained through questionnaires to the 44 respondents of SMEs culinary registered in Ciganjur, South Jakarta. The tool used to analyze the data in this research is Partial Least Square (PLS) 3.0. The results obtained: (1) market orientation significantly influence the SMEs culinary’s marketing performance; (2) entrepreneurial orientation does not influence the SMEs culinary’s marketing performance.</em><em></em></p>Rizki AuliaMiguna AstutiHariyanto RidwanUniversitas Muhammadiyah Sumatera Utaraarticlemarket orientation, entrepreneurial orientation, performance marketingManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 20, Iss 1, Pp 27-38 (2019)
institution	DOAJ
collection	DOAJ
language	ID
topic	market orientation, entrepreneurial orientation, performance marketing Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	market orientation, entrepreneurial orientation, performance marketing Management. Industrial management HD28-70 Business HF5001-6182 Rizki Aulia Miguna Astuti Hariyanto Ridwan Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
description	<p><em>This study analyzes the influence of market orientation and entrepreneurial orientation on performance marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The purpose of this research was carried out to: (1) determine the influence of market orientation on performance marketing; (2) determine the influence of entrepreneurial orientation effect on performance marketing. With descriptive quantitative approach, the sampling techniques used in this research is total population sampling. The primary data are obtained through questionnaires to the 44 respondents of SMEs culinary registered in Ciganjur, South Jakarta. The tool used to analyze the data in this research is Partial Least Square (PLS) 3.0. The results obtained: (1) market orientation significantly influence the SMEs culinary’s marketing performance; (2) entrepreneurial orientation does not influence the SMEs culinary’s marketing performance.</em><em></em></p>
format	article
author	Rizki Aulia Miguna Astuti Hariyanto Ridwan
author_facet	Rizki Aulia Miguna Astuti Hariyanto Ridwan
author_sort	Rizki Aulia
title	Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
title_short	Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
title_full	Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
title_fullStr	Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
title_full_unstemmed	Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
title_sort	meningkatkan kinerja pemasaran melalui orientasi pasar dan orientasi kewirausahaan
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2019
url	https://doaj.org/article/4fddfce06deb426da262a066d28de095
work_keys_str_mv	AT rizkiaulia meningkatkankinerjapemasaranmelaluiorientasipasardanorientasikewirausahaan AT migunaastuti meningkatkankinerjapemasaranmelaluiorientasipasardanorientasikewirausahaan AT hariyantoridwan meningkatkankinerjapemasaranmelaluiorientasipasardanorientasikewirausahaan
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Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan

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