Belief Beyond Belief: On Fashwave’s Esoteric Future Past

This essay looks at the use of vernacular web culture by the new right. Specifically it focuses on how, in recent years, the new right appropriated a genre of web aesthetics known as ‘vapourwave’ to create the sub-genre of ‘fashwave’. Like vapourwave before it, fashwave taps into web cultural imagin...

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Autor principal:	Marc Tuters
Formato:	article
Lenguaje:	EN NL
Publicado:	University of Groningen Press 2021
Materias:	4chan vapourwave deep vernacular web alt-right traditionalism esotericism Social Sciences H Political science (General) JA1-92 Philosophy (General) B1-5802
Acceso en línea:	https://doaj.org/article/500f243240264a9ca06c0eb60c9cc3dd
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id	oai:doaj.org-article:500f243240264a9ca06c0eb60c9cc3dd
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spelling	oai:doaj.org-article:500f243240264a9ca06c0eb60c9cc3dd2021-12-02T16:46:48ZBelief Beyond Belief: On Fashwave’s Esoteric Future Past1875-710310.21827/krisis.41.1.37162https://doaj.org/article/500f243240264a9ca06c0eb60c9cc3dd2021-06-01T00:00:00Zhttps://krisis.eu/article/view/37162https://doaj.org/toc/1875-7103This essay looks at the use of vernacular web culture by the new right. Specifically it focuses on how, in recent years, the new right appropriated a genre of web aesthetics known as ‘vapourwave’ to create the sub-genre of ‘fashwave’. Like vapourwave before it, fashwave taps into web cultural imaginary that is nostalgic for an imagined ‘cyberpunk’ past future — but while the former has been the subject of a monograph (Tanner 2016), very little has yet been written on the latter. Largely ignored within mainstream popular culture, these ‘—wave’ aesthetics flourish on the ‘deep vernacular web’ (de Zeeuw & Tuters 2019) of imageboards and web fora. As trivial as many fashwave memes may appear, this paper argues that they can be understood as the aesthetic manifestations of a contemporary renaissance in esoteric “traditionalism” — a discourse that posits an alternative theory of western culture, and which was influential on 20th century ideologues. The essay argues that fashwave transposes traditionalism’s fantasy of imagined past glories into an imagined future — one that is informed by the vapourwave’s distinctly vernacular nostalgia for masculine cyberpunk aesthetics.Marc TutersUniversity of Groningen Pressarticle4chanvapourwavedeep vernacular webalt-righttraditionalismesotericismSocial SciencesHPolitical science (General)JA1-92Philosophy (General)B1-5802ENNLKrisis, Vol 41, Iss 1, Pp 172-178 (2021)
institution	DOAJ
collection	DOAJ
language	EN NL
topic	4chan vapourwave deep vernacular web alt-right traditionalism esotericism Social Sciences H Political science (General) JA1-92 Philosophy (General) B1-5802
spellingShingle	4chan vapourwave deep vernacular web alt-right traditionalism esotericism Social Sciences H Political science (General) JA1-92 Philosophy (General) B1-5802 Marc Tuters Belief Beyond Belief: On Fashwave’s Esoteric Future Past
description	This essay looks at the use of vernacular web culture by the new right. Specifically it focuses on how, in recent years, the new right appropriated a genre of web aesthetics known as ‘vapourwave’ to create the sub-genre of ‘fashwave’. Like vapourwave before it, fashwave taps into web cultural imaginary that is nostalgic for an imagined ‘cyberpunk’ past future — but while the former has been the subject of a monograph (Tanner 2016), very little has yet been written on the latter. Largely ignored within mainstream popular culture, these ‘—wave’ aesthetics flourish on the ‘deep vernacular web’ (de Zeeuw & Tuters 2019) of imageboards and web fora. As trivial as many fashwave memes may appear, this paper argues that they can be understood as the aesthetic manifestations of a contemporary renaissance in esoteric “traditionalism” — a discourse that posits an alternative theory of western culture, and which was influential on 20th century ideologues. The essay argues that fashwave transposes traditionalism’s fantasy of imagined past glories into an imagined future — one that is informed by the vapourwave’s distinctly vernacular nostalgia for masculine cyberpunk aesthetics.
format	article
author	Marc Tuters
author_facet	Marc Tuters
author_sort	Marc Tuters
title	Belief Beyond Belief: On Fashwave’s Esoteric Future Past
title_short	Belief Beyond Belief: On Fashwave’s Esoteric Future Past
title_full	Belief Beyond Belief: On Fashwave’s Esoteric Future Past
title_fullStr	Belief Beyond Belief: On Fashwave’s Esoteric Future Past
title_full_unstemmed	Belief Beyond Belief: On Fashwave’s Esoteric Future Past
title_sort	belief beyond belief: on fashwave’s esoteric future past
publisher	University of Groningen Press
publishDate	2021
url	https://doaj.org/article/500f243240264a9ca06c0eb60c9cc3dd
work_keys_str_mv	AT marctuters beliefbeyondbeliefonfashwavesesotericfuturepast
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Belief Beyond Belief: On Fashwave’s Esoteric Future Past

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