Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo

This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verificati...

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Autores principales:	Alexandre Maduro-Abreu, Antônio César Pinho Brasil Jr.
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2013
Materias:	values individualism consumption social elected structural equations Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/503ce2ed0aa245049222307d9af9d672
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spelling	oai:doaj.org-article:503ce2ed0aa245049222307d9af9d6722021-11-11T15:41:59ZDesvelando a relação entre ideologia, valores do indivíduo e estilo de consumo2177-6229https://doaj.org/article/503ce2ed0aa245049222307d9af9d6722013-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93829352002https://doaj.org/toc/2177-6229This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verification, it applies three questionnaires validated in the literature to measure cultural values (ideologies), individual values and frequency of consumption in a population of 226 subjects. On the basis of the use of multivariate techniques of data analysis (correlations, regression and structural equations) and theoretical support, it was possible to coin the term “social elected”, meaning individuals who seek, on the basis of consumption, to demonstrate to society power, authority and status, independently of groups, legitimated by the values of freedom and equality, which guarantee that all can pursue the same condition of elected.Alexandre Maduro-AbreuAntônio César Pinho Brasil Jr.Universidade do Vale do Rio dos Sinos (UNISINOS)articlevaluesindividualismconsumptionsocial electedstructural equationsSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 49, Iss 3, Pp 222-236 (2013)
institution	DOAJ
collection	DOAJ
language	PT
topic	values individualism consumption social elected structural equations Social Sciences H Social sciences (General) H1-99
spellingShingle	values individualism consumption social elected structural equations Social Sciences H Social sciences (General) H1-99 Alexandre Maduro-Abreu Antônio César Pinho Brasil Jr. Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
description	This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verification, it applies three questionnaires validated in the literature to measure cultural values (ideologies), individual values and frequency of consumption in a population of 226 subjects. On the basis of the use of multivariate techniques of data analysis (correlations, regression and structural equations) and theoretical support, it was possible to coin the term “social elected”, meaning individuals who seek, on the basis of consumption, to demonstrate to society power, authority and status, independently of groups, legitimated by the values of freedom and equality, which guarantee that all can pursue the same condition of elected.
format	article
author	Alexandre Maduro-Abreu Antônio César Pinho Brasil Jr.
author_facet	Alexandre Maduro-Abreu Antônio César Pinho Brasil Jr.
author_sort	Alexandre Maduro-Abreu
title	Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
title_short	Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
title_full	Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
title_fullStr	Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
title_full_unstemmed	Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
title_sort	desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2013
url	https://doaj.org/article/503ce2ed0aa245049222307d9af9d672
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Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo

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