Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verificati...
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Auteurs principaux: | , |
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Format: | article |
Langue: | PT |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2013
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Accès en ligne: | https://doaj.org/article/503ce2ed0aa245049222307d9af9d672 |
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