Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo

This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verificati...

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Autores principales: Alexandre Maduro-Abreu, Antônio César Pinho Brasil Jr.
Formato: article
Lenguaje:PT
Publicado: Universidade do Vale do Rio dos Sinos (UNISINOS) 2013
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H
Acceso en línea:https://doaj.org/article/503ce2ed0aa245049222307d9af9d672
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