A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory

This study was conducted to define detailed factors by combining the factors of SNS (social network services) information attributes and dual processing process theory and to investigate the relationship between customer satisfaction, brand attitude, and sustainable use intention. An empirical analy...

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Autores principales:	Sangmook Lee, Gumkwang Bae, Hyojin Kim
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	dual processing theory SNS information attribute satisfaction brand attitude sustainable use intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/504a3fffe9bf40fbb37281a1f8dfedd0
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id	oai:doaj.org-article:504a3fffe9bf40fbb37281a1f8dfedd0
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spelling	oai:doaj.org-article:504a3fffe9bf40fbb37281a1f8dfedd02021-11-25T19:05:36ZA Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory10.3390/su1322129222071-1050https://doaj.org/article/504a3fffe9bf40fbb37281a1f8dfedd02021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12922https://doaj.org/toc/2071-1050This study was conducted to define detailed factors by combining the factors of SNS (social network services) information attributes and dual processing process theory and to investigate the relationship between customer satisfaction, brand attitude, and sustainable use intention. An empirical analysis was conducted using data collected from 361 participants who have experience in SNSs for searching for restaurant information. The major results are as follows: First, two intuitive SNS information attributes (reliability and liveliness) and two analytical attributes (usefulness and conciseness) have a significant positive influence on customer satisfaction to use an SNS. In particular, the reliability was the most significant antecedent of the SNS information attributes in this study. In addition, the current study verified the significant relationships among customer satisfaction, brand attitude, and sustainable use intention. Based on these research results, it was verified that SNS information characteristics are important attributes in eliciting customer satisfaction, attitude toward the brand, and sustainable use intention from customers. This study will contribute to providing various practical implications to establish valuable marketing strategies.Sangmook LeeGumkwang BaeHyojin KimMDPI AGarticledual processing theorySNS information attributesatisfactionbrand attitudesustainable use intentionEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12922, p 12922 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	dual processing theory SNS information attribute satisfaction brand attitude sustainable use intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	dual processing theory SNS information attribute satisfaction brand attitude sustainable use intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Sangmook Lee Gumkwang Bae Hyojin Kim A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory
description	This study was conducted to define detailed factors by combining the factors of SNS (social network services) information attributes and dual processing process theory and to investigate the relationship between customer satisfaction, brand attitude, and sustainable use intention. An empirical analysis was conducted using data collected from 361 participants who have experience in SNSs for searching for restaurant information. The major results are as follows: First, two intuitive SNS information attributes (reliability and liveliness) and two analytical attributes (usefulness and conciseness) have a significant positive influence on customer satisfaction to use an SNS. In particular, the reliability was the most significant antecedent of the SNS information attributes in this study. In addition, the current study verified the significant relationships among customer satisfaction, brand attitude, and sustainable use intention. Based on these research results, it was verified that SNS information characteristics are important attributes in eliciting customer satisfaction, attitude toward the brand, and sustainable use intention from customers. This study will contribute to providing various practical implications to establish valuable marketing strategies.
format	article
author	Sangmook Lee Gumkwang Bae Hyojin Kim
author_facet	Sangmook Lee Gumkwang Bae Hyojin Kim
author_sort	Sangmook Lee
title	A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory
title_short	A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory
title_full	A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory
title_fullStr	A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory
title_full_unstemmed	A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory
title_sort	study on the sustainable use intention of restaurant companies using the information attributes of sns: the dual process theory
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/504a3fffe9bf40fbb37281a1f8dfedd0
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A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory

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