FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.

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Autores principales:	V. Kolobkova, D. Suvorova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	hotel services innovative approaches sensory marketing musical design services aromamarketing loyalty program multimedia technology Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/50d8d23dab844ed59940e25145297493
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spelling	oai:doaj.org-article:50d8d23dab844ed59940e251452974932021-12-03T07:43:21ZFEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS1816-42772686-8415https://doaj.org/article/50d8d23dab844ed59940e251452974932017-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/671https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.V. KolobkovaD. SuvorovaPublishing House of the State University of Managementarticlehotel servicesinnovative approachessensory marketingmusical design servicesaromamarketingloyalty programmultimedia technologySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 4, Pp 12-16 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	hotel services innovative approaches sensory marketing musical design services aromamarketing loyalty program multimedia technology Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	hotel services innovative approaches sensory marketing musical design services aromamarketing loyalty program multimedia technology Sociology (General) HM401-1281 Economics as a science HB71-74 V. Kolobkova D. Suvorova FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
description	The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.
format	article
author	V. Kolobkova D. Suvorova
author_facet	V. Kolobkova D. Suvorova
author_sort	V. Kolobkova
title	FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_short	FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_full	FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_fullStr	FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_full_unstemmed	FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_sort	features promotion of hotel services with the using modern marketing methods
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/50d8d23dab844ed59940e25145297493
work_keys_str_mv	AT vkolobkova featurespromotionofhotelserviceswiththeusingmodernmarketingmethods AT dsuvorova featurespromotionofhotelserviceswiththeusingmodernmarketingmethods
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FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

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