Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools

The study investigates the construction of femininity ideologies of girls-only school websites in Thailand and deconstructs them for analysis at the lexical level. Ideological beliefs underlying the custom of upbringing of young women in Thai cultural contexts are the focus of investigation. We pay...

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Autores principales:	Satienchayakorn Natakorn, Jimarkon Pattamawan
Formato:	article
Lenguaje:	DE EN ES FR LT
Publicado:	Sciendo 2021
Materias:	corpus analysis education gender sexism Special aspects of education LC8-6691 Geography. Anthropology. Recreation G
Acceso en línea:	https://doaj.org/article/5155af01dde040859df518252034d0b7
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id	oai:doaj.org-article:5155af01dde040859df518252034d0b7
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spelling	oai:doaj.org-article:5155af01dde040859df518252034d0b72021-12-05T14:11:11ZDeconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools2335-202710.2478/sm-2021-0013https://doaj.org/article/5155af01dde040859df518252034d0b72021-11-01T00:00:00Zhttps://doi.org/10.2478/sm-2021-0013https://doaj.org/toc/2335-2027The study investigates the construction of femininity ideologies of girls-only school websites in Thailand and deconstructs them for analysis at the lexical level. Ideological beliefs underlying the custom of upbringing of young women in Thai cultural contexts are the focus of investigation. We pay a particular attention to how the schools communicate their key messages of vision, mission, core values, and about us on their websites and conduct a corpus-driven discourse analysis on the data. Findings from running tests of frequency and collocation reveal the traits of femininity constructed in the discourse, built the praising of obedience, submissiveness and lady-like features. We conclude that benevolent sexism is a common cultural practice evident in educational institutions.Satienchayakorn NatakornJimarkon PattamawanSciendoarticlecorpus analysiseducationgendersexismSpecial aspects of educationLC8-6691Geography. Anthropology. RecreationGDEENESFRLTDarnioji daugiakalbystė, Vol 19, Iss 1, Pp 39-68 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN ES FR LT
topic	corpus analysis education gender sexism Special aspects of education LC8-6691 Geography. Anthropology. Recreation G
spellingShingle	corpus analysis education gender sexism Special aspects of education LC8-6691 Geography. Anthropology. Recreation G Satienchayakorn Natakorn Jimarkon Pattamawan Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools
description	The study investigates the construction of femininity ideologies of girls-only school websites in Thailand and deconstructs them for analysis at the lexical level. Ideological beliefs underlying the custom of upbringing of young women in Thai cultural contexts are the focus of investigation. We pay a particular attention to how the schools communicate their key messages of vision, mission, core values, and about us on their websites and conduct a corpus-driven discourse analysis on the data. Findings from running tests of frequency and collocation reveal the traits of femininity constructed in the discourse, built the praising of obedience, submissiveness and lady-like features. We conclude that benevolent sexism is a common cultural practice evident in educational institutions.
format	article
author	Satienchayakorn Natakorn Jimarkon Pattamawan
author_facet	Satienchayakorn Natakorn Jimarkon Pattamawan
author_sort	Satienchayakorn Natakorn
title	Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools
title_short	Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools
title_full	Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools
title_fullStr	Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools
title_full_unstemmed	Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools
title_sort	deconstruction of the discourse of femininity: a case of thai girls’ schools
publisher	Sciendo
publishDate	2021
url	https://doaj.org/article/5155af01dde040859df518252034d0b7
work_keys_str_mv	AT satienchayakornnatakorn deconstructionofthediscourseoffemininityacaseofthaigirlsschools AT jimarkonpattamawan deconstructionofthediscourseoffemininityacaseofthaigirlsschools
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Deconstruction of the Discourse of Femininity: A Case of Thai Girls’ Schools

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