Effective Communication in the Media Sphere: Creation of Cultural Identity

The article discusses the conditions of effective communication, the key social and cultural process of society. On the basis of sociological survey among youth made in the social networks, the authors show modern trends of communication. The study draws on identity theory, cultural study, theory of...

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Autores principales:	Vladimir Nikolaevich Kiselev, Anna Mikhailovna Sosnovskaya, Aleksandr Alekseevich Startsev
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	identity communication media culture constructivism semiotics implied reader hash tag simulacrum management survey Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/51bdeb62cbcb4ba79c00cd96ef106636
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id	oai:doaj.org-article:51bdeb62cbcb4ba79c00cd96ef106636
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spelling	oai:doaj.org-article:51bdeb62cbcb4ba79c00cd96ef1066362021-11-12T10:46:01ZEffective Communication in the Media Sphere: Creation of Cultural Identity1726-11391816-8590https://doaj.org/article/51bdeb62cbcb4ba79c00cd96ef1066362018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/336https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article discusses the conditions of effective communication, the key social and cultural process of society. On the basis of sociological survey among youth made in the social networks, the authors show modern trends of communication. The study draws on identity theory, cultural study, theory of consumption and motivation, as well as on psychoanalysis. The authors come to the conclusion that the appeal to a permanent process of identity-building by audiences is a prerequisite for the effectiveness of communication. Described structures, schemas, communication strategies allow to optimize communication, to come to a satisfactory and desirable results for both the communicator and the recipient.Vladimir Nikolaevich KiselevAnna Mikhailovna SosnovskayaAleksandr Alekseevich StartsevNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articleidentitycommunicationmediacultureconstructivismsemioticsimplied readerhash tagsimulacrummanagementsurveyPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 5, Pp 120-128 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	identity communication media culture constructivism semiotics implied reader hash tag simulacrum management survey Political institutions and public administration (General) JF20-2112
spellingShingle	identity communication media culture constructivism semiotics implied reader hash tag simulacrum management survey Political institutions and public administration (General) JF20-2112 Vladimir Nikolaevich Kiselev Anna Mikhailovna Sosnovskaya Aleksandr Alekseevich Startsev Effective Communication in the Media Sphere: Creation of Cultural Identity
description	The article discusses the conditions of effective communication, the key social and cultural process of society. On the basis of sociological survey among youth made in the social networks, the authors show modern trends of communication. The study draws on identity theory, cultural study, theory of consumption and motivation, as well as on psychoanalysis. The authors come to the conclusion that the appeal to a permanent process of identity-building by audiences is a prerequisite for the effectiveness of communication. Described structures, schemas, communication strategies allow to optimize communication, to come to a satisfactory and desirable results for both the communicator and the recipient.
format	article
author	Vladimir Nikolaevich Kiselev Anna Mikhailovna Sosnovskaya Aleksandr Alekseevich Startsev
author_facet	Vladimir Nikolaevich Kiselev Anna Mikhailovna Sosnovskaya Aleksandr Alekseevich Startsev
author_sort	Vladimir Nikolaevich Kiselev
title	Effective Communication in the Media Sphere: Creation of Cultural Identity
title_short	Effective Communication in the Media Sphere: Creation of Cultural Identity
title_full	Effective Communication in the Media Sphere: Creation of Cultural Identity
title_fullStr	Effective Communication in the Media Sphere: Creation of Cultural Identity
title_full_unstemmed	Effective Communication in the Media Sphere: Creation of Cultural Identity
title_sort	effective communication in the media sphere: creation of cultural identity
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/51bdeb62cbcb4ba79c00cd96ef106636
work_keys_str_mv	AT vladimirnikolaevichkiselev effectivecommunicationinthemediaspherecreationofculturalidentity AT annamikhailovnasosnovskaya effectivecommunicationinthemediaspherecreationofculturalidentity AT aleksandralekseevichstartsev effectivecommunicationinthemediaspherecreationofculturalidentity
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Effective Communication in the Media Sphere: Creation of Cultural Identity

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