Drinking Water Preference among Students in UiTM Perlis using Fuzzy AHP
Due to the decrease in groundwater quality, as a result for Malaysia's to make the bottled water as their basic source of drinking water. It is a fact that each bottled water contains various types of minerals and each mineral will have its own benefits fo r general human health. Calcium, mag...
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| Formato: | article |
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| Lenguaje: | EN |
| Publicado: |
Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis
2020
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/51bfd65c02bf48b7b39c3be667d6249d |
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| Sumario: | Due to the decrease in groundwater quality, as a result for Malaysia's to make the bottled water as their
basic source of drinking water. It is a fact that each bottled water contains various types of minerals and
each mineral will have its own benefits fo
r general human health. Calcium, magnesium, zinc, iron,
sodium, and more are common kinds of minerals found in bottled water. The type of minerals that are in
the bottled drinking water depends on the water source. Many customers around the world, particul
arly
Malaysians, have turned to bottled water as their primary source of potable water. The research was
performed to determine the best and most preferred brands of mineral bottled water available in UiTM
Arau, Perlis in terms of its advantages and everyd
ay mineral content. Fuzzy AHP is a hybrid method that
combines Fuzzy Set Theory and AHP. It has been developed to take into account uncertainty and
imprecision in the evaluations. The decision
-
making method used by multi
-
criteria is the FAHP method
as an a
pproach to the problem of selection bottled with mineral water. In this paper, the mineral water
brands bottled namely "Spritzer," "Bleu" and "Ice Mountain" are analyzed and presented as sold in
UiTM Perlis. The criterion given is price, availability, tast
e, water source, and packaging. Comparison is
made between these three brands to decide which of these brands is more favoured and desirable among
UiTM Perlis students based on the weight of alternatives regarding the criteria. The results obtained
were th
at Spritzer has the greatest total score with a weight of 0.439. The analysis shows that the
"Spritzer" brand is better compared to the other two daily life consumption brands, which weight is 0.439
with 5 criteria. Bleu, however, offers a better weighty f
lavour, 0.386 of those two brands of mineral water
bottles. This study can be a factor in influencing consumer behaviour and providing information to local
bottled water companies' marketers. It will ultimately increase their profitability and revenue by n
ew and
better marketing techniques. In addition, bottled water producers can also produce bottled water that
meets the needs of Malaysian consumers. In addition, this study will provide consumers with a greater
understanding of the standard of bottled wate
r that may affect the environment, such as pollution, etc.
This study will also benefit both marketers and consumers by helping them make educated decisions on
choosing the most appropriate mineral water bottled for consumption in keeping with their health
concerns these days.
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