THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND

In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brand...

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Autores principales:	R. Andreeva, O. Sinyaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	branding territory’s brand events project management prince2 method Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6
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id	oai:doaj.org-article:51c73ff814dd48ae8c1e63f407489ee6
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spelling	oai:doaj.org-article:51c73ff814dd48ae8c1e63f407489ee62021-12-03T07:43:22ZTHE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND1816-42772686-8415https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee62017-07-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/768https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied.R. AndreevaO. SinyaevaPublishing House of the State University of Managementarticlebrandingterritory’s brandeventsproject managementprince2 methodSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 7-8, Pp 34-41 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	branding territory’s brand events project management prince2 method Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	branding territory’s brand events project management prince2 method Sociology (General) HM401-1281 Economics as a science HB71-74 R. Andreeva O. Sinyaeva THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
description	In this article the concept of territory branding is disclosed, the role of events in the development of the territory’s brand is explored, the method of project management is considered as an effective tool for promoting the territory by the analysis of formation and development of well-known brands of territories, such as «Sochi-2014», «EXPO-2017» in Astana, an International sports games (ISG) «Children of Asia in Yakutsk». The experience of the application of PRINCE2 technology (projects in controlled environments version 2) in the creation of the brand ISG «Children of Asia» is studied.
format	article
author	R. Andreeva O. Sinyaeva
author_facet	R. Andreeva O. Sinyaeva
author_sort	R. Andreeva
title	THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_short	THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_full	THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_fullStr	THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_full_unstemmed	THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND
title_sort	role of project management in the creation and development of the territory’s brand
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/51c73ff814dd48ae8c1e63f407489ee6
work_keys_str_mv	AT randreeva theroleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand AT osinyaeva theroleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand AT randreeva roleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand AT osinyaeva roleofprojectmanagementinthecreationanddevelopmentoftheterritorysbrand
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THE ROLE OF PROJECT MANAGEMENT IN THE CREATION AND DEVELOPMENT OF THE TERRITORY’S BRAND

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